The ultimate power of a Pay per Click program to enhance the power and potential of an expired domain is undisputed and unquestioned. A PPC campaign is a well conceived program that helps you earn small income, apart from guiding a constant stream of expired domain traffic to your expired domain. However, the underlying principle of using a PPC program is still mysterious and suspenseful; it pays you a lot when you make an effort to learn all these secrets and hidden principles. A highly organized PPC campaign provides you a number of benefits and advantages to your expired domain name. Some of these advantages are:

a) It is possible for you to reach the right type of traffic when you use PPC; this program is very innovative in nature with its precise mechanism in reaching the right type of target and to convert them into a highly productive site visitor.
b) When someone conducts a detailed research for your product or service, you can term him or her as highly qualified and targeted; these visitors are the rarest type of surfers, who contribute to develop an excellent pool of traffic to your web site.
c) PPC always ensures that the person who visits your site will purchase some products or services.
d) PPC program is also quite useful in turning your web portal as a money making venture; an expired domain based web portal with an inbuilt capability to earn some money could be a potential money-spinner.

Along with the perceived benefits, PPC program also has many disadvantages like:

i) At times, a PPC campaign may go wrong and you may not get the desired results. Developers are still trying to refine and fine tune this technology and there may be improved versions of the system in the coming years.
ii) If you are not careful enough, the advertizing cost may go out of control. Thus, designing a perfect PPC program by selecting the right type of keywords is of paramount importance.
iii) Though, a PPC campaign is a viable exercise to create expired domain fortunes, it may work out to be very expensive, as bidding on important keywords could be an expensive process.
iv) Bidding on a particular keyword could be highly competitive as well

To save money and to conserve your precious monetary resources, you can create a bidding system on a related keyword with no current bid showing on it. You can stay on top of the search by simply monopolizing the traffic, and in such cases, you just need to pay a small amount per click.

Another thoughtful way to set up a good campaign to create expired domain fortunes is to develop meaningful landing pages that can derive highest rate of returns. Landing pages are mandatory for PPC campaign for visitors referred from other targeted click programs. You can also create a series of similar pages that lie within the main site or they can also be smaller or micro sites specifically designed and perfected for a PPC campaign.

The main goal of integrating landing pages is to convert site visitors into a definite sale. However, maintaining and managing landing pages needs both time and money and hard work to wait for the desired results. The best suggestion for you is to manage advertising and landing pages in a perfect synergy, empower and qualify the design aspects, and to urge the site visitor to take some action and create a targeted traffic link.