The Internet is all about information, speed, access and choice. If you want visitors to spend money on your products or services you need to engage them very early on. Remember that most of the visitors to your website will have no previous knowledge of your products or services. You need to convince them that you are trustworthy, reliable and capable. The products or services that you provide have to be market related, reasonably priced and should be beneficial to them.

All successful websites have convincing sales copies. Good sales copies can only be written if you believe in your products or services. You need to be passionate about what you do and should always make sure that it benefits your customers.

Your website should contain the following information:

- What you sell or do
Visitors to your website should be able to read early on about your services or products. Most visitors will scan a web page and only read the parts that are interesting to them. If they do not find what they are looking for they will leave. Do not make it difficult for people to understand what your website is all about and what is on offer.

- Attention grabbing and relevant headlines
Your web page needs to grab the attention of your website visitors through the use of headlines. Research your top ranked competitors and have a look at what works for them. The headlines that you use should relate to your products or services and should highlight the benefits that you offer.

- Why people should visit your site
It is very important to inform your customers of all the reasons why your website is special. Remember that there are billions of website on the Internet and that consumers are spoiled for choice. Proper use of social media and customer feedback plays a big role. You need to gain the trust of your visitors and convince them of the benefits that your products or services provide. Good copy writing and content is essential and your site should be easy to navigate.

- What can you do for your customers
Make it easy for users to find out more about your products or services and highlight the features and benefits of each product or service. Customers should never have to search for information and easy to navigate internal links are vital in order to improve the experience of your visitors. Use clear and easy to understand instructions and links. The customer needs to understand what he or she will receive from you and what the benefit will be to them.

- How to buy your products or make use of your services
Your website visitors need to know what to do if they are interested in buying your products or using your services. Clear and easy to understand instructions should be at the end of your sales message. Making use of PayPal buy buttons is one of the available methods that you implement.

If you want people to spend money on your website you need to sell them something that they need, want or desire. Passionate sales messages with clear and understandable information is essential to success. Know your market and ensure that you position yourself favourably and offer something unique to your visitors. Your website is a reflection of yourself and you should always strive towards a high customer satisfaction rate. Successful website promotion, high search engine rankings and web page optimization means nothing if you can not close the deal!!