There is always this obsession to please search engines and to do things to "trick" search engines to give your site the top slot in searches.

Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.



If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change.



Getting a good list of keywords. (More keywords maximum number of ppl can be targeted)



If a company has a good service then they should be confident enough to not be worried about another company outdoing them.



Wikipedia : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings.



How To Avoid Getting Your Adsense Account Terminated



Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.



For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.



Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.



Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL�s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.



Marketing Online and Offline - Suppose you are having a travel related website, and want to pull customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example.




As an (SEO), you need to have a very clear understanding of exactly how the rhythm relates to the beat.



A good SEO Firm can do amazing things for your business. An unethical SEO firm can get you in big trouble that will take a lot of time and work to fix. Be careful when choosing an SEO firm and always go with your gut. If it feels wrong it probably is. If it sounds to good to be true it always is.




Search Engine Optimization procedure that comply with search engines rules. Also know as ethical procedure.



There is currently a very fierce battle happening between the leading search engines and nobody is interested in being the second-best search engine.




But don�t hire an SEO expert and then tell them you�re an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal.






Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.



Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.



Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another �user-friendly� page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP�s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.



Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.



Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.



You also need to keep yourself up to date with search engine news, regular algorithm updates, user search pattern, competition check and also monitor the link building partners in order to ensure that your links have not been dropped, update your on-page optimization regularly to ensure your pages are informative and in tune with the search pattern.



The Link popularity is one of the most important thighs when it comes to SEO. Link popularity means the amount of links that point to your site. The link popularity while raise your site in the eyes of the search engines depending on the quality and quantity of the links.



Even the biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don�t achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including the small letters on the bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this.
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The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don�t know.



It takes a really professional SEO service to keep a client up there in the rankings. What with the frequent adjustments and changes leading search engines make that have resulted in ruin for many web sites.
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SEO marketing is centered on search engines and focuses on optimizing search engine rankings.