Internet Marketing: The Benefits of Offering Bonuses
Ever wonder why someone as wealthy as Oprah cares about getting that special "free gift with purchase" offer at the makeup counter or on-line department store? You know, the free offer that includes the bright coral lipstick that doesn't look good on anyone!
Because getting something for free feels good. And the smart woman business owner knows that all buying decisions are based on emotion. (With logic backing up the decision so it makes sense to the left side of our brain.)
But which bonuses are the best to offer on-line? What do you do if your closet isn't full of e-books, reports or other information products to give away?
Here are five internet marketing ideas to creatively "sweeten the deal". These free or low-cost tips will help you ethically motivate potential clients to take action to purchase your product or sign up for your seminar, workshop or teleseminar.
Marketing Idea #1: Include products from other people.You'll be surprised how many business owners will say "yes" to your idea of including their information product, teleseminar or e-book as a bonus gift with the purchase of your product. All you need to do is ask. Be sure to mention the type of marketing you'll be doing, the amount of exposure they'll get and how your clients are a perfect match for their type of woman small business.
Your cost? Nothing!
Marketing Idea #2: Offer limited quantities of your best bonuses.Despite our desire for abundance thinking, people still fear losing out on something that's in short supply. Limiting the number of copies of your best bonus helps your potential clients make a decision (which I honestly believe is doing a great service for them) so it's a win-win. Be sure to clearly print the number of bonus copies available in your sales material. Then, when all copies are sold out, update your website letting them know the bonus is gone.
Want to see a sample? You can see how this works by clicking on the sales letter page for my Brand Authenticity program (click on the "bonuses" link at the top of the page).
Your cost? Just a few minutes to update the internet marketing on your website.
Marketing Idea #3: Offer a special contest where the prize is a consulting day with you.The more exclusive your woman small business, the more tantalizing this bonus will be. Let prospective clients know that they will be automatically entered into a drawing to win a day of free consulting with you. Be sure to assign a value to this prize. Then later, document in your newsletter or on your website the transformations that occurred for your lucky client during that free day. Your readers will love "eavesdropping" and they'll wish they had won such a great prize. This helps create urgency for your next offer.
Your cost? One day of your time.
Marketing Idea #4: Offer a private 15-minute consultation or coaching session on a topic that complements the product they're purchasing.Sure, this can be a little time-consuming but the payoff can be enormous! How? Because someone who purchases your product loves what you do and wants more of it. They are more likely to sign up for the higher-end offer that you'll wisely make available to them in that 15-minute conversation. If you have corporate clients, offering a complimentary assessment is a simple no-cost or low-cost alternative that works beautifully.
It's not unusual to have 60-90% of those 15-minute consultations or coaching sessions turn into higher-paying clients.
Your cost? A few minutes of your time.
Marketing Idea #5: Offer a follow-up consultation or coaching session 90 days after their purchase.People know the value of follow-up because they understand that without it, their chances of taking action are greatly decreased. Offering a reasonably in-depth follow-up telephone or in-person session helps cement value in the eyes of your client, and allows you the opportunity to help them implement your information and make an additional offer to them. They are likely to see the value of the additional offer and want to make the extra purchase.
Your cost? One day or less.
No matter what you offer as bonuses, be sure to emphasize the value of the bonus just as much as the value of your program, teleseminar, e-book or information product. People are overwhelmed with information so be sure to clearly list why the bonus is important and how it's going to help them solve their problem.
Source: Free Articles from ArticlesFactory.com
Related Tags: marketing, internet, benefits, the, of, bonuses, offering
Would you like to learn more internet marketing tips that will help entrepreneurs to quickly move away from "dollars-for-hours work" and create more money, time and freedom in their businesses? Check out my web site, http://www.kendallsummerhawk.com/, for free articles, free resources and to sign up for my free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business." Award-winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business."Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat
- After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a
- Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th
- A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua
- The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi
- Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m
- The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and
- New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe
- Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic
- Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi
- How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des
- Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads
- 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1
- How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou
- How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client
- Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m
- Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf
- Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye
- Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a