The secret to eZine marketing.
- Date: 2006-05-15 - Word Count: 434
Share This!
One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that's asked when the customers don't show is," how do I get customers/visitors".
Well the answer to this is, start a marketing campaign. There are several ways to go about this.
One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.
There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.
The age old saying applies to ezine marketing as well "If it sounds too good to be true, it probably is". Here are a few points to keep in mind.
1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.
Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything.
So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards.
PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.
Herman Booysen has been in the marketing business since 1996. Herman also runs several websites providing information on succesfull web marketing.
You may visit his website at:
http://www.websuccess-secrets.com
http://www.proarticleadsense.com
http://www.greatpagerank.net
Well the answer to this is, start a marketing campaign. There are several ways to go about this.
One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.
There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.
The age old saying applies to ezine marketing as well "If it sounds too good to be true, it probably is". Here are a few points to keep in mind.
1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.
Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything.
So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards.
PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.
Herman Booysen has been in the marketing business since 1996. Herman also runs several websites providing information on succesfull web marketing.
You may visit his website at:
http://www.websuccess-secrets.com
http://www.proarticleadsense.com
http://www.greatpagerank.net
Related Tags: ezine, ezine marketing
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Dating Articles - 3 failureproof mind powerplay that will work on your ex; before your ex knows it,he/she will come r
You should make your ex realize that he made a big mistake breaking up with you by serving him the s - Family & Parenting, Can You Even Trust Your Own Family?
My brother Joachim is down from Chicago to defrost for about a week until he goes back to the - Website Promotion, What You MUST Understand About Your Web Numbers
Six years ago, when I first started selling online, I focused on doing what I did best: generati - Current Affairs, Dalai Lama Reiterated Non-Violence Stance To China
The red - robed monk officially expressed frustration at China's refusal to talk with the exiled - 7 Easy Ways to Ease Ezine Writer's Block?
If you publish an ezine regularly, inevitably there are times when you get stuck and can't qui - Cyclone Sidr hits Bangladesh
A cyclone killed 242 people and left much of southern Bangladesh cut off from the rest of the - Why Use Private Label Articles For Ezines
Putting together content for your Ezine or Newsletter would seem for many to be a long drawn o - Discover the Easy Way to Writing Articles that Get Results
I shouldn't be telling you this but writing articles are easy, once you know the formula. I gu - How to apply for your Newsletter Editor's License? By Michael Green
For many people Newsletter or Ezine creation is shrouded inabsolute mystery.How do I know?Well - Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers. By Michae
One exciting feature of newsletters - frequently overlookedby their editors - is the ability t
Most viewed articles in this category:
- It's time for a Change
It's Time for a Decision As a dependent corporate employee, you have absolutely no control over ho - Rewards then who publish your article
Information about article marketing and importantness of article to make traffic on your website - Recent Laws Affect Student Loan Consolidation
Recent Laws Affect Student Loan Consolidation Legislation recently passed is expected to turn the - Should Freelance Writers Have a Minimum Wage?
With election season here, raising the minimum wage is a hot topic. This got me to thinking about fr - Real Businesses Send Spam, Too!
Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the - CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS
CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS By Dr. Muhammad Imran Yousuf Lect - 8 Reasons Why Ezines Are Here to Stay
It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines - Delphi Technique
The Delphi Technique By Dr. Muhammad Imran Yousuf Lecturer, Division of Continui - 5 Keys To A Successful Ezine
5 Keys To A Successful EzineBy Al MartinovicThere are 5 basic keys you need for your ezine to b - BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats. Part 2 of 2
Here is the last 5 alteratives to eBooks that will put moremoney in your pockets.6. Audio Inter