Surveys, Surveys and More Surveys
We have been inundated with press releases from NFO (TNS) and JD Power, their PR agencies and some automakers during the last couple of days. Yes its survey time in the automotive industry. Every year both TNS and JD Power release their surveys with much fanfare - I am sure a press do is just arond the corner. The surveys rate the carmakers on various parameters of customer satisfaction amongst other things. The stuff used to be interesting till a couple of years back when Maruti came around and monopolised it. MUL in the Indian market is perhaps the only case in the world of a market leader, that too with an unabashed 55-percent of the marketshare, sweeping the customer satisfaction surveys.
But, I am always perplexed by the contribution of these surveys in bosting the sales of any manufacturer. For instance, will MUL sales spurt next month since it has topped (for the umpteenth agonising time) the surveys once again. Actually no. I remember, for sure, that in the year 1999 when JD Power put Ford India (then only peddling the Escort) at the bottom of the heap and Ford India had explained to journalists specifically that it was problems with the Escort diesel that had resulted in a fall in ratings, yet, the next month, Escort sales actually improved.
While I have nothing against these surveys - they might have made us quality conscious, the fact that MUL pays JD Power an exhorbitant amount of money - for using the JD Power logo in their advertisements - whenever it advertises the fact that the research company has rated the carmaker highest in their survey bothers me. What bothers me even more is that JD Power gets to do a lot of internal supplier studies at Maruti.
Related Tags: survey, maruti, auto diary, automobile review, indian auto industry, auto component industry india, indian automotive sales, automobile industry, array maruti
Deepesh Rathore
Research Editor
deepesh.rathore@supplierbusiness.com
For more details on Survey visit at www.theautodiary.com
Recent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves - An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a - Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you - 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve - Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo - Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you - The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra - All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a - The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth - A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo - Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may - Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s - Suzuki's 2007 Xl7, “wave” Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007 - Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the - How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly. - Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles - New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo - Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi - Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi
