Know What You Have To Offer
The first thing I had these very intelligent, but very scared, people do was to look at their skills as solutions to problems.
I asked them to make a list of about five problems they were very good at solving. At first, every one of them came up with things that were very specific to their old companies, like "I am very good at producing results for our annual APL projections.
Now unless you work for that particular company, "APL projections" means absolutely nothing. (In fact, so you won't be wondering, I just made up the phrase "APL projections" just to illustrate this point). So what I had to do was get these folks to broaden their solution labels so that they could apply to many potential employers.
Eventually, my students got the hang of this exercise and started coming up with solution labels like, "I am very good at giving advanced training to salespeople so that they can greatly increase their selling abilities."
Or, "I am very good at helping professional practices attract more new clients."
So how does all this apply to network marketing? Simply this: You and your business are solutions to other people's problems.
Don't look at your opportunity as a way to get rich. Look at it as a way to solve problems.
For example: Your business can help the single mother stay home with her babies.
Your business can help the father whose job requires that he travel all the time, spend more time at home with his family.
Your business can help the family that needs just $800 more per month to stay above water, pay their bills on time.
Your business can help parents pay their children's tuition bills.
Your business can help the parents of a gifted child receive the specialized musical instruction they deserve.
Your business can help the person who hates their job quit and earn a living working from home.
Your business can help a family recover from the financial devastation of a long-term illness. Here is the point to all of this. Start looking at your business opportunity as the solution to specific problems. When you do this, you will transform yourself from a salesperson into a problem solver and a friend.
And isn't that a better way to do business?
COPYRIGHT © 2006, Charles Brown
Related Tags: network marketing tips, home based business ideas, sponsoring tips, ameriplan
Click here to find out how to Earn Your First $10,000 in 90 Days: www.freewebs.com/aplannow/optinforms.htm YOU CAN build your network marketing business without bugging your friends and relatives, without embarrassing yourself, and without chasing after people who have not already asked you to contact them. Visit Charles Brown's blog, http:www.networkersedge.blogspot.com to find out how to build a hugely successful business.
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