August 1st, 2006, Edmonton Alberta- Business forums are a great way to meet other individuals working in the same industry as you. The other interesting thing about forums is that you can rapidly get a sense of the needs of a particular group of people.

Taking Internet marketers for instance, their concerns when they have websites is to first generate as much traffic as possible to their site. Then, have as big a percentage as possible of those visitors buy their product or services. In other words, have a high sales conversion rate. So, whether you have a website, a internet home business, how does a "rookie" or Savvy Internet Marketer looking for better website performance achieve higher conversion rates?Making one thing clear, just having a website on the Internet doesn't make you an Internet Marketer and it doesn't guarantee sales for you. It isn't unusual to hear people just starting their e-commerce business to complain in frustration that they get a lot of traffic to their site and no sales. Or little traffic, or lots of traffic with sales conversion rates that don't justify their time and financial effort. Some of them can be so frustrated about the poor sales results that they are ready to give up. Well, the good news is there's no need to give up. All that is needed is to change your approach in order to reach your business goals.

To address those issues, three key factors to higher sales conversion rates: Demand, Marketing, Targeted traffic.

Many people wanting to make money on the Internet don't bother to see if there's a demand for their service or product. This ties directly to the quality and quantity of your website visitors. If the market doesn't need or want your product or service, why should you expect sales out of your website?The secret to being successful on the Internet is to first determine what the market is asking for, and then give it to him. Not the other way around. By the way, they are ways to find where the niche or "hungry fish pond" is so-to-speak.

Once you've found it, marketing should be the easy part. Your success will be determined by how great a marketer you are. There are many ways to market and drive traffic to your website so why not use most of them. Those include mailings, online and offline advertisement, legally obtaining prospects information, to mention only those. By the way, a critical thing to know regarding interested or buying prospects, is to stay in touch with them. As a marketer, just like other business, send them valuable information benefiting them. It will also remind them of you. As a result, when they're ready to buy or refer a friend, they'll think of your website.

Regardless of what you do, don't lose track of the fact that you are a sales person. Accordingly, the process of leading your prospects to the final sales page where they click on your "buy" button has to be a sales approach. Just like our mind gets conditioned to buy something once we step in a retail, or electronic store, after seeing an ad on TV, your visitors should feel the same way the moment they see your ad, ad mail, and get on your website. Of course, nothing happens overnight and there's always room for improvement. Fine-tuning, trial and error are a necessary part of the equation to your success. The best thing that you can do to improve your website performance, especially if you're just starting in the industry, is to arm yourself with tools that will empower you to reach the sales goals you've set for yourself with your website.

As you're looking for better results with your website, first find the hungry fish, give them what they want, use several marketing methods to your advantage that will lead prospects, just like a sales person to your final sales page to buy.

If you like this article, forward it to a friend.

Source: Free Articles from ArticlesFactory.com