Rosemary Hossenlopp © 2007 All Rights Reserved

Do you business owners race from one action item to another. Do you solo practitioners barely sleep at night since you are so busy.

You can learn to stay focused on business goals that will return the sales you want by using the following great goal tips. Business goals are measurable objectives related to your business priorities. Goals are the business results you must achieve. They are key financial or operational measures stated in time or numbers. You can move your business to the next level of financial success by focusing on business goals that are related to marketing or related to creating a great brand name. The following steps provide a way to identify business goals that produce proven results.

Great Goals Advice One: You drive results by creating a goal. You create powerful results by creating a great goal. For example, marketing is a key activity for business owners. Remember you are a marketer first and then you are the business expect at delivering your product or service. What are great goals that increase your marketing?
For Service Providers it could be creating visibility for your consulting practice. This is a good goal. A great goal is to identify all the events that you want to sponsor or speak at. For Speakers a good goal is creating expert status that will increase your billing rates. A great goal is to write a book to create an expert status for yourself and to increase your revenues by selling it at your speaking events.

Great Goals Two: You must be able to measure a goal. Measure critical activities by deciding when you will get projects done. Measure key targets with numbers, or how often you will do each activity or by tracking revenue or how many customers you have. For Salon Owners a good goal is too advertise. A great goal identifies how you will get ads to your target market, how often you will advertise and what is your budget.

Great Goals Three: You must be specific about what you need to do. Customers do not reward your good intentions. You need to consistently deliver on your stated promises to first gain their interest and then the deal. Create a written plan to ensure you have the resources and time needed to deliver on your business commitments. For accountants it would be creating a plan to understand how many customers you can handle during tax season and then hire the staff to organize the appointments, send out the tax planners, enter the tax information, and audit the returns. If you don't have a specific plan to address all the process steps, you will work through the night in April and you may not provide the excellent customer service needed to have your clients return.

Great Goals Four: You drive profitability by creating a goal. You create wealth by creating a great goal. Not every goal is equal. Consultants can set up good goals to work on contracts that they have known expertise. They will deliver known and predictable results to their client. Or consultants can create a great goal to go after a hot and growing market that they may not be fully know but will be a great learning investment to create a powerful case study. There is more risk but more reward to follow the market into new and profitable niches.

If you create great goals, you will grow your business. If you are don't have goals, or they are not specific or measurable or they don't increase your profitability, you need to stop now. You can't afford to spend your most valuable asset; your time, on activities that are not great goals.

Your great goals relate to increasing your profits. Write down specific and measurable goals to create focus on key activities that increase visibility for your products and services. Spend your time on great goals to increase your bank account.



Rosemary Hossenlopp, MBA, author of Step into Your Future, A Businesswoman's Path to Profits, advises business owners on how to make more money with less stress. Get a Free Report. Go here right now. http://www.BusinessSuccessPlan.com