Free Website Traffic vs. Purchased Website Traffic - Which is Better?
These days there are many available ways to generate traffic for a website, including:
PPC (Pay Per Click advertising)
Banner advertising
Guaranteed traffic purchase
Classified ad sites
FFA (Free For All) sites
Traffic exchange programs
Search engine optimization
I have personally used most of these methods at one time or another and can give some insight with regard to matching method to objective.
For instance, building up traffic for free, slowly through search engine placement or subscriber list build up may be the best strategy for a heavy, long-term information site that will continually have new information added. This would likely not be a good strategy for many affiliate-marketing sites, for example, where good search engine placement would not be likely. In this case, the more direct PPC or guaranteed traffic would likely be more effective. Selling a single item, or making announcements would be best done for free on a classified ad site such as Postaroo.com. On the other hand, if you are looking for search engine placement or a PPC ad campaign then you need to spend a lot of time researching and analyzing your keywords first. There are many good sites out there that provide the critical data for this (I personally use WordTracker.com). You will want to look specifically for keywords that have relatively high search occurrence, and relatively low competition.
So regardless of your chosen method of promotion, the most important thing is that you have a clear idea of the nature of your website and determine the type and purpose of your desired traffic. Then pick your advertising program based on the appropriate match between the two. This will ultimately be a much more successful route than simply deciding on the basis of cost whether to try to get free or paid traffic for your website.
© 2006 Kevin J. Mulholland
Related Tags: search engine placement, free website traffic, ppc advertising, banner advertising
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Kevin J. Mulholland has been a computer instructor and consultant for more than 16 years near Toronto, Canada, where he lives with his wife and son. He continues to share his professional expertise through many forums. His information sites include:
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