Advertising Campaign Too Good to be T-rue?
You may have seen T-Mobiles recent television advertising campaign for their Combi and Solo tariffs. T-Mobile claim ‘You won't find more minutes for £30' and are guaranteeing to match the amount of minutes of any other £30 tariff offered by the major networks if customers find a better deal.
When purchasing your new mobile phone it's hard to find a deal that is good value for money. T-Mobiles price guarentee gives customers the piece of mind that T-Mobile will offer the most amount of minutes for £30. What a great deal I hear you cry! But is this the case? Is the deal as good as it seems? Three don't seem to think so!
Three believe that T-Mobiles advertising campaign is misleading customers. Three say that the advert is a comparison advert, comparing Solo and Combi tariffs to £30 tariffs offered by the other four major networks. However Three don't offer a £30 tariff, but they do offer customers the Mix and Match 1100 tariff which includes 1100 units. These units can be used on either calls, text messages or a combination of both. This means that Three offer 1100 cross network minutes for £27 per month which is 400 minutes more and £3 less per month than T-Mobiles 18 month Combi tariff (both tariffs come with a free handset)!
Three lodged a complaint with the Advertising Standards Authority (ASA) last week, explaining why they should be excluded from the comparison advert. T-Mobile are still awaiting formal correspondence from the ASA regarding their price guarantee offer.
Related Tags: advertising, mobile, phone, cell, campaign, standards, t-mobile, advert, three, dispute, asa
John Gray writes articles about mobile phones and the latest mobile phone deals
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