How to Lure Article Readers to Click on Your Link


by Nancy billa - Date: 2008-09-08 - Word Count: 402 Share This!


Whether you are a ghostwriter, an affiliate marketer, or an ebusiness owner, it is a must that you know how you can excel in the field of article writing so you can offer your readers or potential clients with valuable information and lure them to act on your favor.

Here's how you can excel with article writing:

1. Hone your writing skills. As an article writer, it is not enough that you have so much useful and valuable information to share. It is also important that you know how to communicate your thoughts and ideas in a very smart-sounding yet easy to understand manner. Improve your skill level by putting your writing into practice everyday and by working with expert writers/editors who can help you patch up the rough edges of your writing, if there are any. If you have the money to spare, you may take advantage of writing seminars that are being offered by expert article writers.

2. Set your objectives. It is important to know your objectives for each article even before you write them. Are you going to post them on article submission sites? Are you going to post them on your website or on relevant forums? Are you going to compile them to create an ebook? Knowing what you need to accomplish will help you adjust the elements that you need to use in your writing. For instance, if you are planning to post your copies on your website, you will not need to create a resource box or keyword list as you would if you will post them on publishing sites.

3. Make use of interesting titles. If you want more people to open and read your articles, you must give them attention-grabbing titles. Your headlines must be able to help you communicate the gist or summary of your content and the reasons why online users should check out your articles. In addition, they must be keyword-rich so they will fare well on relevant searches online.

4. Use the inverted pyramid technique. Spill in the juiciest details on the first paragraph of your articles so you can compel your readers to read on. Remember, online users will gauge the quality of your content on the first 100 words of your content. If they don't find anything interesting on this part, they will surely close your articles and move to the next one. This could mean losing their business to your competitors.


Related Tags: writing, article writing, article-marketing

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