The Nike Dunk - From Basketball to Skate Culture
When skateboarding started in 1980s, the community was too small for bigger shoe companies to take notice. The skaters who needed a good pair of shoes that can survive their active play bought their shoes from the small shoe stores that carried skate shoes from smaller shoe companies like Airwalk, DC Shoes, and Osiris.
The Nike Dunks came to the scene in 1985 and the shoe line stirred things up in the basketball shoe arena. Nike came up with bold colors that it targeted at the university leagues. These shoes were well thought off and carefully designed to give the players the best footwear that can provide comfort while still being functional and effective.
Focusing on how the players move as they play, Nike provided great ankle support, wider panels, and low profile soles so that the players can move about freely, making them at their best flexible selves during tricky pivots on the court.
Since skateboarding is just as active as basketball, the qualities that made the Dunks a choice by basketball players easily attracted the skaters. The shoes are also built for skateboarding although that was unexpected.
When Nike saw the growing market in skateboarding, the company created the Nike Dunk SB in 2002. The shoes were patterned after the shape and fun colors of the Nike Dunks but they made a few adjustments to match the skater's profile more accurately.
Nike Dunk SB maintained the shape but added some more cushions since a lot of twisting and flipping could harm the feet if they lay unprotected. More extra padding had to be placed around the ankle area and the tongue. While the ankle padding had to do with better support, the padding at the tongue is purely for aesthetics. The Nike Dunk SBs are equipped with the Zoom Air Insoles to cushion the users fall. The lower the center of gravity, the better support there is for the feet. To address the issue of wear and tear due to harsh usage, Nike has to make sure the shoes are durable enough by employing the standard double and triple stitching and making them stronger.
When skateboarding went mainstream and hit about $2.5 billion around 2004, Nike Inc. found it very challenging to get the majority of the skaters market. Most of the riders, who are still influenced by the underground nature of the sport, still prefer to use the products from the small shops rather than the branded ones.
Although there are really hardcore skaters who knew about the advantages of the Nike Dunks, Nike still received so much controversy. The company then turned their Nike Dunk SB and took on a strategy that will prove to be successful.
Nike Dunk SB only got displayed in the small shops where the skaters frequent. One of these shops, which carried the Dunks was Cals Pharmacy in Oregon. It wasn't surprising to see how the shoes began to get the following it expected. People started buying the Nike Dunks and soon enough became the essential footwear for skateboarding.
Related Tags: sneakers, nike dunks, skate choose
Nike-kicks.com offers more information and great deals on nike dunks for those who love basketball and skate culture, visit our web site today!
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- How To Maintain Good Hygiene With Contact Lenses
Most users of contact lenses fall into the trouble of not cleaning their hands sufficiently before a - Tailored Dress Shirts Are Now Online
Tailored dress shirts online might seem fanciful to those used to buying off the rail shirts due to - Be Your Most Beautiful Bride
Every girl has a dream of a unique wedding dress which marks a milestone in her growing-up years. Th - Five Classics For Fall Fashion
Each fall there are several key items that most fashion gurus would refer to as: classics. These fal - A Guide To Men's Summer Season Trend
Summer time is right here which means it's time to pull out those shorts, t-shirts and sandals that - Womens Dress - Enhance Yourself
Women always want themselves to be the best. The most important thing which makes them look good is - Custom Embroidered Police Patches Can Be Just An E-mail Away
Custom embroidered police patches are used by police departments so that an officer is immediately r - Corsets For Cross Dressers
The secret in getting a great fitting corset is making sure you buy one that is suitable for your bo - Mix And Match Salwar Kameez - Smart Dressing
Every single female on this world, regardless of which element from the globe she hails from, loves - Wearing It Proud With Rock T-shirts
Rock and roll has influenced so many lives over time whether in the inclination towards several genr
Most viewed articles in this category:
- Silky Satin Nightgowns
Are you the kind of person who truly appreciates the look and feel of smooth soft silky satin? If so - How to Find a Handbag That Flatters your Shape & Suits your Needs
For most women the handbag is, next to the watch, the most used accessory. It lets us carry around o - Choosing your Wedding Veil
1. A veil can transform the simplest dress into a stunning Bridal outfit. 2. Try lots of differ - Victorian Nightgown Retro Style in Modern Fabrics
Victorian Nightgown Retro SVictorian nightgown styles have always had a romantic appeal down through - Bridesmaids - Colour Predictions for 2007
The predicted colours for the year ahead are fairly diverse. There is still a trend towards put - Wedding Dresses - Chic to Fantastique!
The bridalwear world has always had a reputation for being a few seasons behind high street fashion. - Plus Size Lingerie Big is Beautiful
Plus size lingerie used to come supplied in something resembling industrial webbing. You know, it wa - Look Slimmer - 7 Easy Tips to Loose Weight Instantly
Women who have a larger figure and want to look slimmer can easily knock off a few kilos instantly a - Fashion - Array How to Look Stunning This Party Season!
Whatever the usual excuses you use to get out of attending parties, they won't work for the party se - Fashion Mistakes - 10 Looks to Avoid!
There are many fashion mistakes women make and here we have picked out 10 of the most common ones.