Nothing changes quite so fast as the internet. In order to keep up with changing trends, many internet business owners choose to utilize several websites in order to have a steady stream of income. Multiple websites means having more income security and some protection in case one site runs into problems.

Staking an entire income on one website is a dangerous way to make a living. It is also much more difficult when there is only one site to promote. If the advertising of that one site is ineffective, or the market for the product sold on the site runs dry, you're down by the overpass holding a sign that says will click for food. Diversify to construct a more secure income stream that is resistant to tiny changes in the market.

Building multiple websites isn't really much harder than building one. And, considering how little it actually costs to run a website, the cost isn't going to be much higher. Having multiple websites does mean extra advertising costs, but it also allows more wiggle room in case one advertising method is failing. Someone owning one website will find their business completely dependent on that one site for an income. If the ad costs run too high and the income gets too low, you're out of business unless you can find a way to change things fast. With multiple sites, there is room to watch and wait on some of the sites to see how profitable they will be. If one is consistently costing too much and not bringing in the cash, the owner is free to dump it and concentrate on the others. The steady stream of income from the others buffers and changes that need to be made.

Multiple websites also means you can diversify in the items that are being sold. When one item suffers from too much competition or outdated technology, there are a score of other sites in your arsenal waiting to take up the slack. And separate sites for different items make a lot of sense in terms of creating trust in the items and in the seller. Each site will sell something that is built up to be a good, reliable product or service, something that the buyer needs to have. Will that still be believable when the site sells diet supplements and ebooks about internet auctions? Diet products and real estate books? Each item that is not related really should have its own site with its own sales page and its own related content if desired.

And lastly, more sites simply mean more money. Using the technique of weeding out the duds and staying with the proven money makers, it is possible to expand the number of websites that are bringing in money almost indefinitely. Using this technique, the multiple sites will be much more profitable than relying on one site. And when the sites are run by an affiliate selling someone else's product, it isn't much harder to run many sites than it is to run one. Running many sites may mean automating what you can, or even contracting out some of the work, but the profit potential is enough that it will be worth keeping the empire going strong.