When marketing on the internet it is always a good idea to determine any promotional plan well in advance of implementing it. In fact it is even better to put together your entire online marketing strategy together for the entire year.

Now I understand that the internet is very dynamic and therefore always changing so it may be difficult to plan too far ahead. On the other hand it is very realistic to pre-schedule sales promotions according to the seasons or holidays.

Here is a simple 5 step plan you can use to schedule your entire year out in advance. This will help you better coordinate your marketing efforts to take advantage of seasonal sales.

Make a List of the Holidays

Reviewing the year in advance take note of special holiday events such as Christmas, Thanksgiving, Halloween, the 4th of July and so on. Also note seasonal changes and how that affects people's activities. Focus on things such as water sports, hunting, college or professional sporting events and any other type of extracurricular activities normally carried out at specified times of the year.

Establish Specific Dates for Promotional Activity

Looking at the list you have compiles I bet it is pretty long isn't it? Good since the longer it is the better it will be for your promotional schedule.

Now focus on specifics dates as to when your preparations for particular holidays or events should begin. Obviously these preparations should be scheduled enough in advance to give you plenty of time to make all the necessary arrangements.

Schedule Your Product Preparation

Whether you plan to develop a product or perhaps promote one as an affiliate schedule the time you will need to do this. Product development will take more time than locating appropriate affiliate products so plan your preparations accordingly

Put Together Promotional Materials

Email blasts, thematic graphics, websites and any other online locations you intend to use for your promotions need to be prepared in advance. Once the date arrives that you have 'scheduled' to begin your promotion you can release any promotional materials to begin saturating the market.

Implement Plans upon Each Scheduled Date

With all your preparations completed it is now time to implement each program as the appropriate date arrives. Do not get caught 'snoozing' and let any dates slip by since it would be a shame to have wasted all your planning and preparation efforts.

Marketing on the internet requires developing any promotional plan in advance for it to be really effective. In fact if the majority of your online marketing strategy could be established for an entire year think how much more efficient your business could be. The 5 step plan we discussed here today should help you to effectively coordinate any sales promotions well in advance by simply using the holiday schedule as your guide. Arranging your promotions in this manner will allow you to maximize your seasonal sales without frantically planning at the last minute.