Innkeepers: Did you Know That you Can Do your Own Seo?
'SEO' - search engine optimization - it sounds like a techno-nerdo skill requiring specialized training. While many SEO experts have computer science degrees, others have learned effective search engine optimization via hands-on experimentation and research. Dear innkeeper, you can do some easy FREE SEO right from your own computer.
If you run a bed and breakfast, hostel, hotel, motel, or country inn, you are probably familiar with the local recreational attractions and activities. Guess what? You can do something a hired SEO firm cannot!
Let's assume that your community has ten different popular tourist attractions. How do prospective guests find out about these attractions? An increasing number will search the Internet for information. If you provide what they are looking for on the WWW - along with a small ad for your lodging establishment - you will benefit in two ways:
1. Guests may click on your ad to find out more about your accommodations.
2. Other websites may publish your information in syndication, increasing the number of links to your website and thereby boosting your search engine popularity.
The technique is simple:
1. Write a separate article about each tourist attraction (not one article containing information about all ten).
2. Submit each article to article directories on the internet.
Each article should contain the following:
1. A compelling title that encourages the end user to read the article, something like: Did You Know that XYZ Winery is the Oldest Winery in Anytown? Note that the title is interesting and contains the name of the attraction as well as the name of your city. Try to keep the title to 60 characters or less.
2. An interesting summary paragraph that contains just enough information to pique the interest without giving too many details. The paragraph should be about 250 characters, including spaces.
3. Well-written informational text of 500-1000 words - with useful information. There should be no advertising hype, spelling mistakes, or grammatical errors. Avoid including telephone numbers, prices, website URLs, or e-mail addresses for each attraction. All of these items are subject to change. A well-written article may remain on the Internet for years, and if interesting enough, it might be published in syndication on hundreds of websites.
4. A resource box (your ad). It could be worded something like: XYZ Bed and Breakfast is a friendly place to stay in Anytown while you visit XYZ Winery. Our knowledgeable staff will be happy to help you obtain tickets and tour information - and our gourmet breakfast in bed will start your day out right! Remember our website: XYZ Bed and Breakfast, Anytown, State/Province.
Be sure that you link the name of your bed and breakfast to your website. Some article directories will only allow one active link in the resource box - but most will permit three. Be creative and try to link your name or important keywords (like 'gourmet breakfast'). The links do not have to go to your main website. You can deep link to Rates, Specials, or Contact Information pages, for example.
5. Avoid article submission software. Submit manually, previewing each article and making necessary corrections before you press the final 'submit' button. When using article submission software, you cannot fine-tune format and category as easily as via manual submission. Submitting your article to hundreds of article directories overnight could also be interpreted by search engines as spam.
Some good directories to get started with: 1stratearticles.com, triple1.com/Travel, adultescapes.com, goarticles.com, articledashboard.com, buzzle.com, and ezinearticles.com.
1stratearticles.com/sample also has several other article directories listed.
Give it a try! Every back link will increase your search engine popularity, and you should acquire some valuable bookings as well.
(c)Copyright Kathy Steinemann: This article is free to publish only if this copyright notice, the byline, and the author's note below (with active links) are included.
Related Tags: article, software, country, articles, seo, hotel, free, search, hotels, engine, optimization, expert, directory, submission, hostel, inn, inns, bed, breakfast, motel, submit, directories, experts, motels, hostels, breakfasts
Kathy, a webmaster since 1995, writes articles on several topics for 1st Rate Articles. She also writes travel articles for 111 Travel Directory and romantic getaway articles for Adult Escapes.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Aerial Photogrpahy - Is gyro-stabilisation nessecary?
The airliner you were travelling on would havecertainly had a few in the inertial navigation - Product Creation: Get the Full Benefit of the Product
What is the single most powerful marketing technique you can use to grow an existing business? - Traffic Generator Program Review: InstantBuzz
Source: Free Articles from ArticlesFactory.com - What is Bum Marketing?
The simple answer to that question is article marketing. But recently, as more and more peopl - Best Eight Free Methods For Website Promotion with Tips
1. Forums - Do not spam the forum by blatantly advertising your business in posts. Instead, pu - New Free Online Advertising Service by 104inc
My last article contained some excited news. As I mentioned, 104inc recently launched an exciting - Never Let Your Marketing Become Too Unfocused
For marketing to really work it needs to have a clear focus and intent behind it. You have to have - Go Beyond the Expectations of Your Target Market
I like a surprise just as much as the next person, and the best way for a company to surprise me is - Article Marketing-ge the Go to Guy/gal With Articles: Write for Cash
In the field of article marketing research, or being a Internet marketing consultant you will likel - Online Stock Photography - a World Where Pigs Fly
I remember back in the early 90s when my brother John called me up on the phone one day and explain
Most viewed articles in this category:
- Advertising The Life Of Your Business
Having an internet business or a website is just the tip of the ice burg, you might have the best lo - 5 Easy Ways To Inspire Yourself to Write An Internet Marketing Article
The main ingredient in baking up an internet marketing article is a large dose of creativity. While - 4 Ways to Pull Readers in Using your Articles
What are the qualities of a well written article? It must build your profile as an expert. The - Using forum posting to drive traffic
Post relevant information to forums and genuinely contribute to discussions. And have your signature - The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking yo - Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should bring sustained financial succes - THE 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour
What I'm about to Reveal to you in this article is a easy to follow, "Step-By-Step" formul - Ten reasons why online surveys are the future of marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a c - 12 Benefits of Internet Marketing for Your Business
Some of the goals that can be achieved by launching a website include the following:1. Far Cheaper a - Why your site is not making money
Many people often asked, “Why am I not getting sales, nobody is signing up, I am not making an