Who Uses Stock Photography
- Date: 2007-12-06 - Word Count: 432
Share This!
In recent decades society has become increasingly visually-oriented. If a picture was worth a thousand words in 1920, it is now worth many thousand words. Today's consumer is more likely to be a "viewer" than a "reader," relying less on the printed word than on pictorial images for entertainment and instruction. Photography is one of the most prominent means of interpreting and disseminating information. The stock photography industry has responded to this demand, and even at this moment thousands of images are being bought for publication. Who are these clients?
Advertising Agencies use stock photography in national consumer ads, which appear in publications circulated among the general public; and trade ads, which appear in publications directed at a particular industry. Because the print run for these ads tend to be large, most images are handled with rights managed licensing agreements.
Corporations use images in creating their annual reports, in brochures, and in internal magazines.
The Editorial Market is probably the biggest and most diverse group of clients, ranging from top magazines such as National Geographic and Sports Illustrated to the thousands of smaller publishing houses which produce regional and special interest magazines. It also includes the publishers of trade books, textbooks, and newspapers. While the top houses probably use staff photographers, the smaller operations are continually revising, updating, and putting together new layouts, new issues, new editions, new publication projects, and new or updated CD-ROMS and Web sites. These projects are largely filled using stock images, licensed with both royalty-free and rights managed contracts.
Last, but not least, there are hundreds of Auxiliary Markets, which use stock photography for any number of purposes, such as in creating calendars, greeting cards, checkbooks, and T-shirts.
Not long ago, stock photography was considered a cottage industry and disregarded by most professional photographers, advertisers and commercial publishers as schlock. Not so anymore. Stock photography is now a billion dollar industry, aided by the growth of the internet and new technologies. While using a stock image may seem at first to dampen the creative spirit, the simple truth is that stock is risk-free, with none of the weather problems, technical difficulties, or schedule delays associated with assignments. The image is ready to be reviewed and used. In addition to this, the quality of images in recent years has increased as professional photographers have embraced the industry. For these reasons, stock photography is an attractive option to photobuyers in any field where an image is needed.
------
Rob Daniels enjoys photography as a hobby and manages content at Future Photo http://www.future-photo.com and is a photographer for the stock photo website at Photo Wizard http://www.photo-wizard.net
Advertising Agencies use stock photography in national consumer ads, which appear in publications circulated among the general public; and trade ads, which appear in publications directed at a particular industry. Because the print run for these ads tend to be large, most images are handled with rights managed licensing agreements.
Corporations use images in creating their annual reports, in brochures, and in internal magazines.
The Editorial Market is probably the biggest and most diverse group of clients, ranging from top magazines such as National Geographic and Sports Illustrated to the thousands of smaller publishing houses which produce regional and special interest magazines. It also includes the publishers of trade books, textbooks, and newspapers. While the top houses probably use staff photographers, the smaller operations are continually revising, updating, and putting together new layouts, new issues, new editions, new publication projects, and new or updated CD-ROMS and Web sites. These projects are largely filled using stock images, licensed with both royalty-free and rights managed contracts.
Last, but not least, there are hundreds of Auxiliary Markets, which use stock photography for any number of purposes, such as in creating calendars, greeting cards, checkbooks, and T-shirts.
Not long ago, stock photography was considered a cottage industry and disregarded by most professional photographers, advertisers and commercial publishers as schlock. Not so anymore. Stock photography is now a billion dollar industry, aided by the growth of the internet and new technologies. While using a stock image may seem at first to dampen the creative spirit, the simple truth is that stock is risk-free, with none of the weather problems, technical difficulties, or schedule delays associated with assignments. The image is ready to be reviewed and used. In addition to this, the quality of images in recent years has increased as professional photographers have embraced the industry. For these reasons, stock photography is an attractive option to photobuyers in any field where an image is needed.
------
Rob Daniels enjoys photography as a hobby and manages content at Future Photo http://www.future-photo.com and is a photographer for the stock photo website at Photo Wizard http://www.photo-wizard.net
Related Tags: free, images, photography, pictures, picture, download, dow, photo, image, license, licensing, stock photography, stock photo, free photos, microstock
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Canadiens Early Season Struggles
Inconsistency has reared its ugly head once again. After a shutout loss to the lowly New Jersey Devi - Mens Magazine in the Toronto Market
Magazines are wonderful things. They are able to explore their particular area of interest in more d - They Won the Lottery But Then Lost it All
We all dream about winning the lottery and every time we watch those balls spin we think about what - Manchester City Imploding
Life changed for Manchester City fans the minute their club was taken over by the ultra wealthy Oil - Different Types of Sports Water Bottle
If you are an athlete and there is a competition the next day, there are a lot of things to prepare. - Poker Supplies a Person Needs to Play
There are a lot of people all over the world that enjoy playing poker on a regular basis. There are - Data on NCAA Football 11 (XBox)
EA Sports has always been the pinnacle for sports video games. The Madden franchise for NFL football - World Golf Amateur Team Championship 2012
Golf is said to be the game of nobles. Over a period of time, the game has developed into a craze fo - Will "The Decision" Yield the Result? Lakers, Heat Seen as Likely Finalists
By far the biggest moment in the NBA offseason was the hour-long ESPN special in which LeBron James - The Evolution of the Game: Table Tennis
Table tennis was probably derived from the game "Royal Tennis," a popular diversion during medieval
Most viewed articles in this category:
- Rainbow, Brown And Brook Trout
Maine fishing has Rainbow, Brown, and Brook trout. Trout are an important part of fishing tradition. - Gymnastics Floor Music
Over the last decade or two, gymnastics as a sport has undergone considerable changes in the way it - Texas Holdem Blinds - Understanding Blinds In Texas Hold'em Poker
Posting blinds is a very important aspect of the betting structure of Texas Hold'em poker. It keeps - Indoor Mobility Scooters
Mobility scooters exclusively provide assistance to physically disabled people, who don't necessaril - Texas Holdem Tournament - Learn How To Run A Texas Hold'em Tournament
Texas Hold'em is a popular game, so next time you consider hosting a social function at your house w - The Nfl Channel And The Controversy Surrounding It
If you watch TV, and especially if you are a loyal spectator of the NFL Channel, you might have hear - Texas Holdem - How To Become Better At Texas Hold'em Poker
If you know the rules, if you know the game, if you know the odds, chances are you'll do well at pok - Essential Boxing Equipment For Every Boxer
When you are training to become a boxer there are a few very important pieces of boxing equipment th - Some Advice On How To Stay Motivated To Run
Staying Motivated to Run Do you have a hard time staying motivated to run? There are a lot of thing - NCAA: Three Good Coaches
There are coaches in each and every type of sport out there, and many of them are good at what they