Use Your Competition as a Selling Point
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The more you hide from your competition the more a person starts to wonder why. Are you afraid to talk about your competition because you know they can do something better than you? Are you hoping that your customers won't hear about anyone else in your industry so you can have their undivided attention?
Whether or not this is true a lot of people are likely to think it is if you seem to be completely avoiding your competition. The funny thing about this approach too is that you can effectively use your competition to promote yourself if you know what you're doing.
Each store is going to have something that they do particularly well. If you're just starting out than you must have something you plan on doing differently from the others, something you think you can improve upon. If you've been around for awhile than you have customers and they have certain reasons for choosing you rather than anyone else.
You need to know what those reason are and start using them to promote your company. Why not develop a comprehensive packet of just what it is that makes you better than the others.
The point of this is so that people don't just have to take your word for it. After all, a company saying they're the best doesn't always mean that much without evidence, now does it?
Get folder printing done so you can design a good company folder to then put this collection of information into. Specifically compare different aspects of your company with the competition that shows just where you're better than them, and then you can hand this information to new customers to show them why they should choose you over anyone else.
An approach like this can be done very cheaply as well to back up your other marketing. Folder printing is inexpensive, and you can put those folders to other uses as well, giving you more for your money. The research will take the most time, but once you've done it you can get a lot of marketing time out of that first effort.
People are going to be constantly surrounded by advertising telling them that one store is better than another. Most marketing doesn't go into very much detail about this, simply proclaiming one store as the best. If you can actually provide people with a good list of reason why you've earned your place on the top, then they'll understand why it's in their best interest to go with you. The best kind of marketing is the kind that provides people with all the facts, and let's them make their own decisions from it.
Face your competition head on and make sure people know just why you can do the best job possible for them.
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