Are you one of the many people who worry more about how to submit your press release, rather than how it should read? It's all too common, unfortunately. Some think that the actual creation of the press release is the easy part, and getting it out in front of an audience is the hard part. It's actually the reverse that's true.

In this article we will look at just how easy it is to submit your press release, the essential checks you should make first, and the overall press release package that will impress even a hard-headed news editor.

Before you even think you are ready to submit your press release, make sure that it is properly constructed. You need to be sure that the story you wish to tell is an interesting one that people will want to read, and you need to fine tune it to remove all the fluff and clutter. In short, you need to submit your press release as a lean, mean, publicity machine.

Start with your headline. Write in a strong, power-packed style that makes your audience sit up and take notice. Be slightly outrageous, but keep it honest. Make it stand out from the crowd and it will get read.

Don't do an introduction that is little more than a back-patting exercise. You know the kind of thing: "Our Company was founded in 1952 and since then we have gone from strength to strength…" Who cares! It may be true, but it's plain boring.

Write for the audience, not for you or your company. Engage the people you have targeted, for they are the ones that the press release is aimed at, and they don't care one little bit about the history of your company!

Use a pyramid approach. Start with a strong headline that forces the reader to care about what comes next. Follow up with an equally strong sub-headline, leading into a compelling introduction paragraph. At the end of that you should have said all that really needs to be said, but don't stop there.

Fill out the rest of the body with expanded details. Keep it interesting and lively. Make it controversial or whatever you like, but keep the audience with you every step of the way. If you construct your piece like this, then when you submit your press release you will know without a doubt that it will be a huge success.

Select the outlets for your press release. Not all media outlets will be suitable, so give it some thought. Decide on whether or not to submit your press release online, or offline. People still physically post press releases of course, but using email is faster and offers more immediate results.

Decide on the package. Will you include a cover letter? If so, it too needs to be constructed well so that the news editor is persuaded to at least look your press release over. Be as professional as you can be when you submit your press release and you will gain respect from those who receive it. All it takes is proper planning and sound execution. You'll be surprised at how easy it really is.