The Thin Line Between Email Marketing And Spamming

by George Christodoulou - Date: 2007-01-06 - Word Count: 403 Share This!

A very fine line demarcates spamming and bona fide email marketing, and most of the time, either knowingly or unknowingly, entrepreneurs cross the line to enter into the corridors of illegitimate email marketing (spamming). According to a study conducted by the Radicati Group, spam accounts for almost 70 percent of all internet emails and causes businesses to lose approximately $113 billion each year. Thus, to ensure that your email marketing campaign generates desired results, you must avoid spamming at all costs. Some foolproof strategies to weed out spamming from your email marketing campaign are as follows:

Customized email list

The best way to avoid spamming is to use only a customized email list for your email marketing campaign. Customized email list is easy to create. All you have to do is to seek permission from your customers to use their email addresses. You can collect email addresses via your websites, through telemarketing calls, by means of product registration cards, etc. Make sure that your customers know how you will be using their email addresses. Keep in mind that your customized email list is a valuable asset. Hence, for the sake of the success of your email marketing campaign, don't hesitate to devote your precious time and resources in building it.

Opt-in email list

Nowadays, several companies offer their email list on rent. These email lists are usually opt-in, where customers agree to receive promotional emails from other companies too. The customers have the option of opting out of the email list. The best part of opt-in email lists is that they make the email marketing campaign legitimate. Thus, by using opt-in email list neither there is a danger of being labeled as spammer nor the reputation of your company will be adversely affected.

Announcement email list

Announcement email list is another potent weapon as far as email marketing is concerned. It not only helps you to keep in touch with your target internet audience, but also allows you to disseminate essential information about new products and special offers with ease. The only thing that you have to bear in mind while building announcement list for your email marketing campaign is that you should seek customer permission.

So, you see that what you need to do to build a list. It does not take much, you just have to keep in mind that spam is a serious problem that people can't tolerate. You must offer quality and build a list legitimately.

Related Tags: marketing, internet, business, tips, online, spam, strategy, email, tip

George Christodoulou
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