How to Get More Email Responses
So you have applied email marketing to your business but are getting few responses. Most probably your emails arrived as spam to your recipients or they didn't even bother to read before deleting them. Using email as a marketing tool is sometimes hard to achieve your goals. Most email accounts have filters to get away with the spammers out there. People don't usually reply to unknown persons and your emails may fall to unwanted emails and considered as spam.
Here are some tips on how to get more email responses:
To improve your email response rates, your first goal is how to get past the spam filters of your recipients in their email. Then you have to get the readers attention and you have to be brief and concise in presenting your letter.
*The first thing you need to check is the validity of the emails you are sending to. You have to check if it is accurate and current. When sending emails, you need to check if you are typing a correct email, double check the spelling before sending them.
*You must be aware of the spam triggers. Here are potentially dangerous tactics:
•Emails with subject lines that start with “free”
•The use of excessive capital letters.
•Overuse of characters like “*” or “!”
In addition, repeated words or phrases can trigger also spam filters. Also use appropriate font colors. Other colors may trigger the spam filters. Do a research for more spam triggers.
*Be a little creative with your subject line but don't sound as overly promotional. Don't be vague with your subject line, use keyword(s) instead to attract the readers. Think of a compelling words that would encourage them to read the message because you only have a few seconds to get the reader's attention. Be specific with the subject line, avoid general terms because that won't entice the readers.
*Bring your messages in front of your readers. Make sure the most important keyword in the subject line is not cut off. Some of the recipients may not be able to see it because of shortened screens. So avoid long subject titles.
*Most people are lazy to read their emails. So keep your messages short but be sure to state all the important details. Three to four sentences will do or you may number out your valuable points. You can use bullets or any symbol to make it easy for your readers.
*Do not put large graphics on your emails especially on top of your message. State the most valuable content first since the latter part of your message probably won't be viewed without scrolling.
*Establish a relationship with someone and ask them to put you in their address book. This may not guarantee response from recipients but it's the most important thing you can do to increase the response rate of your emails.
Above all the most important thing is you do have a valuable offer to all the readers out there. Just make sure you are offering a product or service that is legitimate and the people will enjoy the benefit it brings.
Related Tags: internet marketing, email marketing, online marketing, internet marketing strategies
Gwyn Estember is an employee of DotComSecrets which teaches various internet marketing strategies to internet business owners.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Email Articles - All The Reasons To Play Nintendo Wii
The Nintendo Wii is a fine system that has people of all ages playing it. From small kids to seniors - Computers, Can Your Email Address Account Ever Expire?
"Just because a person has an email account doesn't necessarily mean that they are an active ema - Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email MarketersThe idea of what type of email to send to one's recipie - Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now - Link Popularity, How to Building an opt-in email list the right way
Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your ph - Email Marketing and Your Small Business
Your small business needs email marketing to survive and save money on advertising. In general - Small Business Marketing Tips
When it comes to small business marketing there are several things that must be kept in mind. - Email Evolution and Relevance of Email
Today when people open their email inbox they want to see emails from co-workers, friends, fam - Business, Use Adsense Templates For Your Squeeze Page
One of the things you need when you start an online business is a list. You have heard the old s - In Just One Day, We Made Over $4,000 Using Mailloop!
The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're
Most viewed articles in this category:
- Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to rea - How To Use An Autoresponder On Your Website
Ok, so you have a great product and people are visiting your site, but perhaps even though they are - Get Your Emails Read: The Key Points
If you have an email list then you will realise that in order to leverage that list for profit, you - Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Thei - Why is your 'from' Address so Important for Email Deliverability?
1) From name is not always displayed AOL only shows users the from address, not the from na - Etiquette For Effective Email Marketing
It's an old, old saying, but it's true: you only have one chance to make a good first impression. - Building Target Opt in List and Affiliate Marketing
Would you like to find out what those-in-the-know have to say about list? The information in the art - Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the bas - The Reign of Spam Continues
Spam has turned into an out-of-control monster. The amount of junk email being sent in cyberspace ha - Highly-targeted Opt in List Building
When most people think of targeted list, what comes to mind is usually basic information that