Email Marketing Pt 1 - 3 Essential First Steps
Although beginning any new endeavor into a new field can be frightening, the onset of your online business doesn't need to be.
Just remember this key point...Build yourself a highly targeted email opt in list. These faithful subscribers will become your life blood and ticket to kicking the boss to the curb in the near future.
So let's begin with a few basic necessities you will need to get yourself geared up and ready to roll.
1. In every instance, bar none, begin by researching the market you intend to provide your product to. You may believe you have the next best thing since sliced bread to hit the market, but you may be surprised to find out that the rest of the world doesn't share your opinion. You can easily find out if your product has a market by entering keywords into any search engine and seeing how many other folks are also advertising or posting content about it.
For example: If your niche is sexy lacy panties... your market may be limited to the certain part of our society that perform in our "more mature" nightlife professions or teen age boys searching for a few giggles online and wouldn't buy your product anyway. The other side of the coin may be Ipods or the PS3 game box. Now there are two very popular niches at the time of this printing.
At any rate , I would suggest you find a market for a product you are passionate about and do your due diligence in researching the market for it.
2.Does your market have the money to spend? Here's an important and often overlooked step. If you know your market has money to spend and is spending it online, you just eliminated one worry from the equation. Here's a quick and easy method to find out. Go to google.com and search different keywords for your product. Along the right side of the first page of search results you will see a series of "paid advertisements". (if your product is selling well online ) Keep a watch on these ads for a couple of days and see if the same ones stay there. If these people are continuing to advertise there then it is good indication that these ads are making them decent profits and people are spending. On the other hand, if there are no paid ads or just 1 or 2, perhaps the market is not spending as much as is needed to support the cost of the ads.
3. Know your product inside out. Even if you don't have a product , there are many affiliate programs you can be a part of for free and earn generous commissions from simply by promoting someone else's product. This is the best and easiest way to get started if you do not already have your own product. Check out clickbank.com or commissionjunction.com to sample just a few. It is highly beneficial to buy the product you will be promoting and use it thoroughly. side note: clickbank has an eight week refund policy. If the product is great you won't need it anyway. Just begin promoting it. If you are promoting your own product I will presume you are an expert already, but refresh your knowledge just to be sure.
These first three steps can be done in very little time and with a minimum of effort. I do recommend spending as much time as you need to research your market and your affiliate product. You will reap what you sow and you will be pleased to know that your time was not wasted when the subscribers begin to pour in.
Related Tags: email marketing, opt in email marketing, email marketing software, opt in email, optin email list
You can get more quality information from my 5 part mini-course "Email lists are easy" by clicking here. http://www.emaillistsecrets.com
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