Because you run an online business you are always looking for ways to obtain more customers and to generate more sales. This article will discuss several ideas to keep your online customer from your competition and develop client loyalty.

One of the primary things you can do with all your customers is to stay in touch with them on a regular basis. Supply them with a free e-zine subscription. Ask them if they would like to be updated whenever you make changes to your website or when you are running a sale. You should also follow up after every transaction with a client questionaire. This will help to monitor their satisfaction and improve your strategies to meet your customers needs. It will give your client the impression that you care about them and what they think about what they purchased from your business.

The second thing you can do is to make your website enjoyable for your customers to navigate. Implement a FAQ section on your menu bar to cover anything that may not be clear to your clients. Also incentivize them to fill out a questionnaire to find out how they think so you can design the layout of your site more customer friendly. Implementing this will typically inspire them to bookmark your website and revisit again.

The third idea is always make it painless for your client to get in touch with you. Remember that although it is an internet business, it is still a people business. People purchase from people they know and trust. If they feel they can get in touch with you whenever they want and you make it convenient, this will create trust. Offer them an e-mail contact, a toll free phone number and a fax.

One of the most important things you can do is to you have impeccable customer service.
People today are tired of being treated like a number. They need to be treated with respect and to know that they are appreciated. If people work for you make sure that they know and adhere to your customer service policies. Reward them for excellent client service with incentives. Allow your people to work with your clients and to be able to think what�s fair to the customer. Your people need to know that your clients are valuable and that they need to be treated fairly. Let them understand that they may have a unique opportunity and need to have their situations addressed fairly.

The next to last idea in building customer satisfaction is to give them more.. Send thank-you cards to your customers both online or through regular mail and give rewards to clients who make many purchases.

The sixth thing and this could be apparent but always be respectful to your client. Always say thank-you, please and you�re welcome. Be polite to your client even though they may have been irrational with you. If you were in error, say you�re sorry for any problem it might have caused them and correct it in a big way by possible giving them a gift. You will be amazed what type of return business you will get by your desire to treat them right and let them know you appreciate their business.

So in closing if you are desiring to increase sales let your client realize that you care about them and appreciate their business in whatever way you can.