By now you've probably noticed a pattern forming regarding what so-called Internet guru's will and won't tell you. They will tell you everything you want to hear whether it's true or not. They will tell you that making money on the Internet is the easiest thing in the world, so easy that you can do it while you're sleeping, so easy that their 12-year-old can do it, so easy that you can make money working just ten minutes a day, or even not working at all. I'm going to tell you what they conveniently leave out.

Here is the Big Secret:

No matter what you're doing on the Internet... no matter what your program or your product is... no matter how fancy your website is... there is ONE thing that's going to determine whether you succeed or fail... and if you succeed, this ONE thing will determine to what extent you will succeed and how long it takes.

What is this ONE all-important factor that will make all the difference for you as you work to achieve success on the Internet? It is how well you learn to promote your web site. Or... you might call it advertising. How well you learn to advertise your web site is the key to your success.

Why don't the guru's come right out and say that? Because they know how difficult it is and how expensive it can be. They want you to focus on the rosy picture of the happy carefree life you'll lead when you're successful in their program. Just click that pay button and you're on your way to a life of unbelievable wealth and indescribably luxury! In short, they will tell you anything to get you to send them some money! So why wouldn't they want to help you learn how to promote your website? The ones who offer to help usually have a price tag for that help but some simply don't care if you fail. They just wanted your money and they got that when you signed up! If they told you the truth, that you must learn how to promote your website or you'll fail with their new get-rich-quick scheme, you likely wouldn't buy.

Isn't that true? They know it, I know it, and you know it too! Really, if sellers told buyers what's really needed for on line success, most people would not become buyers.

Face it. Before you buy the next "latest and greatest" money making program, learn how to promote your website. Otherwise you will continue to struggle and throw your money away. The only thing that matters is your ability to promote (advertise) your web site. If you're thinking of joining a program and there's no help available for you to learn how to promote your web site that means the owner isn't very concerned about your success. He wants your money and that's all he's interested in. Do yourself a huge favor. No matter how long it takes, find a business online where the owner has provided everything you need to learn how to promote your web site. It's the most important thing you can do to guarantee your success!

This is my golden rule. Write this down and stick it on your PC where you can see it every day. It is: "No Traffic = Invisible Web Site = No Money!" Tip: Jim DeSantis is a retired TV News Anchor who advertises his 15 blogs and five web sites for free. Get Free Viral Traffic - here! Jim is a partner in Online Business Alliance... here!, a group of like-minded people helping each other succeed on line.