Affiliate Marketing - The Basics


by Colin McNulty - Date: 2007-03-16 - Word Count: 746 Share This!

Affiliate Marketing is a popular and cutting-edge home based business that is rapidly on the rise. Affiliate promoters advertise online merchandise that are not theirs to sell. The online business you are promoting will issue you a commission for each time a visitor clicks through your website to their site, (Pay Per Click); each time a browser enters contact information through you, (Pay Per Lead); or for each purchase made through you, (pay-per-sale). This is a mutually beneficial deal for both the online business and you the affiliate marketer: the online business does not pay you until it makes sales, and the marketer can earn impressive commissions.

Be aware, not everyone succeeds at Affiliate Marketing. If you're contemplating getting into the affiliate marketing business, there are a few basic tips that will assist you:

Select some merchandise you are willing to back fully. If you are not confident about the merchandise you have selected to sell, do not try to pretend. Surfers won't believe in your service if you do not back it whole heartedly, and you will not if you do not truthfully believe in it. Do not be afraid to order representative products from a variety of vendors. Phone the vendor, explain that you're planning to becoming an affiliate of there's, and that you'd like to trial their products. Many online businesses should be glad to issue you a free sample.

Ask questions. What are the setup costs? Why should you become an affiliate of theirs? Do not be reticent about asking thorough questions of affiliate programs. What's the online business's sales conversion rate? Do they pay per sale, per click, per lead, etc? Do they provide advertising tools to help you getting going? Explain their schedule for payments? How do they track your sales?

Use a Search engine optimized site. Traffic is the Key to your sites success. Search engines tend to love websites that are full of pertinent substance, have significant numbers of websites pointing to them, and that have a noticeable quantity of traffic already. The content on the website is very important. You'll have to have at the minimum one article for each top tier search term that is germane to the website. Warning, do not just create content just for the search engines, or your browsers won't stick around to click on those profitable affiliate links. It is correct to include keyphrases, but write for people directly.

Write online articles. In order to spread the word about your website, it helps to learn to be a recognised authority in your market. Write articles about topics in your market place that your browsers will be looking for, and enter them to article banks. Remember to include a back link to your website so it will boost your link count and make your website more interesting to Google and the like.

Take advantage of auto responders. When a potential customer emails your website, you should have an autoresponder sequence in place to send them information, money off advice, tidbits of interest, anything that will get them coming back to your website.

Email address collection. The best approach to this is to offer sign ups for your online newsletter. Don't store email addresses that browsers have not given you express go ahead to use. This can be construed as spam and is illegal. You can also offer offers in return for email addresses, e.g. discounts, free reports etc.

Pre sell. This is a secret to managing a successful Affiliate Marketing website. The role as an affiliate marketer should be to not to press forceful sales letters pushing your affiliate service. The online business you're marketing will already have a similar salesletter on their own website, which the prospect will see after clicking their link from your website. As a replacement, craft a website that is directed to the interests of people who you think intend pay for the service. Include blogs, add ons, reviews etc. Consider writing an article recommending the service you are marketing, but do not single mindedly centre the whole website on it. As a replacement, try to make your website an important web page for people who might click through and purchase it.

Affiliate Marketing is a very satisfying and profitable home based business. Warning: it is absolutely not for those who would like an easy life. A winning affiliate marketing business is absolutely a full time role, certainly at first. However if you adhere to these simple tips, it is likely to be worth your time.


Related Tags: marketing, business, home, affiliate, opportunity, cash, review, demand, on, andrew, reynolds

Colin McNulty of the Home Business Opportunity Review website catalogues and peer reviews all manner of affiliate marketing schemes so you will know about the legitimate ones before you purchase, and which scam ones to avoid. Visit http://www.business-opportunity-review.co.uk to checkout hundreds of affiliate marketing opportunities, reviewed by people who have actually tried them.

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