If you are using pay per click (PPC) advertising such as Google Adwords or Yahoo Search Marketing to promote your business online, you know that keywords play a very crucial role to the success of your PPC campaigns. The keywords you use will make or break your campaigns.

Google has consistently been developing and improving its search engine algorithms in favor of keyword-focused content sites. The reason is SIMPLE...

Google wants RELEVANCY! Google will reward sites or web pages that are relevant to user's requests by giving them good ranking/position on the search results. A good ranking means your web page will appear on the first page (position 1-10) of the search results.

If you can create highly RELEVANT web pages or landing pages when promoting your products, your PPC cost will tumble down and your profits soar. If you are a business owner, I am sure this is what you want.

When you are doing business on the Web, please always remember that you have two masters to serve. Your first master is your visitors (people who are visiting your site). Your second master is the Search Engine (SE). The SE will also visit your site, they have agents called spiders.

When a human logon to internet, she is looking for INFORMATION or SOLUTION. She is not looking for you or your business. How does she find you is through the SE. Now in order for her to find you, your site must first be able to appear on the first page of the SE search result. And secondly, your site must appear to be RELEVANT to what she is looking for. She will only click and visit sites that are relevant to what she is seeking.

If you are serious wanting to make good money from Google Adwords, learn to satisfy these two masters well. If you can do it well, you will make money. And always remember... RELEVANCY is the KEY.

So how can you create highly relevant pages that can satisfy both the SE and human visitors?

The answer is... Keyword Research Tool. The good keyword tool will provide highly focused keywords for you to create relevant web pages.

The Keyword Research Tool I use is called Keyword Elite (KE). The reason I use KE is because it has so many powerful features that help me to create high relevant keyword-focused landing pages easily and quickly.

Here is the sneak peek of KE. It consists of 5 components. Each component is actually a software by itself.

1. Create Keyword List - you enter a keyword or keyphrase and Keyword Elite will throw up as many related keywords as you want from half a dozen sources - in fact, it can throw up 10,000 keywords in one go.

2. Analyze Pay Per Click Listings - you enter one or more keywords, and KE will give you the supply/demand info, how much your competitors are paying per click, how many ads are running, how profitable the terms are, and various other factors across five search engines (including Google and Yahoo of course). Extremely powerful analysis tool.

3. Select a Keyword List - KE comes pre-loaded with tens of thousands of keyword lists; just enter one of your keyword terms, and watch KE pull up a list of pre-made keywords and phrases ready to be used for profit.

4. Analyze Keyword Competition - a very powerful component which quickly shows you a list of your top competitors. It even reveals their Page Rank, keyword density, links, title, alt-tag, H1 tag, etc.. Very useful for you to assess how hard it is going to be ranked for a specific term in the search engines.

5. Spy on Adwords Competition - KE takes the competitive analysis one step further by showing you each keyword and who is bidding for it. It allows you to examine if a particular keyword is profitable before you buy it. You can schedule KE to spy on your Adwords competitors daily, weekly or monthly. If one guy is running an ad, day in, day out... then you know they are making money from it. Sneaky little feature that makes sure you don't waste money on keywords that have high turnover.

Click Here To Watch Keyword Elite In Action (5 Video Clips).