Watch Out For False Promises - Your Content Is The Real Key To Seo Magic
- Date: 2010-07-21 - Word Count: 558
Share This!
SEO. However you slice it, search engine optimization is something that you're going to need to know at least a little bit about if you're going to put your business on the web. The problem is that, when it comes to SEO, there's plenty of conflicting information available. How do you know what to trust?
Well, rather than telling you who you can trust, let's take a look at the flipside: who shouldn't you trust when you're looking for information about search engine optimization?
• The SEO Guru. You know you've seen them. The SEO guru is involved in forums, has a website that promises everyone that they can get to the top of the listings - regardless of how much competition you have for your chosen keywords. For that matter, you can sometimes find SEO gurus offering their services on eBay. The guru will give you the sense that their way is the only way, and that without their services you're not going to get anywhere.
• The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. Because the ways that search engines work and because the big players change their methods from time to time, looking to a book - particularly one that was written years ago - is unlikely to give you the answers that you need.
• Of course, the number one person who you shouldn't trust with search engine optimization for your site is someone whose own site isn't exactly performing at its peak; think about it, if their site is on the fifth or sixth page of search engine results, how good can their tactics really be? I don't mean the site they use to sell seo services. I mean ask them if they own a site that sells products or services other than Internet marketing that do well in the search engines and makes a profit.
Looking for the key to search engine optimization can be a lot like looking for the pot of gold at the end of a rainbow: there's a promise that it's there, but chances are good it's going to feel like you can spend all of your time searching and not much time getting results.
The reality, however, is that the key to SEO isn't nearly as elusive as a pot of gold. While there may not be one trick, one technique, that guarantees you the search engine optimization results that you're looking for, there is one thing that is key to making your way to the top.
That key is fresh, informative, useful content. Simply by providing those who visit your site with quality content - tips posted to your daily blog, web pages that are easy to navigate and clearly written to address a particular topic, appropriate photos and even forums where site visitors can connect - you'll find that the search engine spiders keep coming back for more.
The more that your site is crawled - and the more information that it offers - the more likely it is to make its way to the top of the listings. The more that people learn about your site, the more traffic that you will have and the more links into your site that you'll receive. Traffic, links and visitors - along with content that keeps them coming back - are the key to your sites success.
Well, rather than telling you who you can trust, let's take a look at the flipside: who shouldn't you trust when you're looking for information about search engine optimization?
• The SEO Guru. You know you've seen them. The SEO guru is involved in forums, has a website that promises everyone that they can get to the top of the listings - regardless of how much competition you have for your chosen keywords. For that matter, you can sometimes find SEO gurus offering their services on eBay. The guru will give you the sense that their way is the only way, and that without their services you're not going to get anywhere.
• The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. Because the ways that search engines work and because the big players change their methods from time to time, looking to a book - particularly one that was written years ago - is unlikely to give you the answers that you need.
• Of course, the number one person who you shouldn't trust with search engine optimization for your site is someone whose own site isn't exactly performing at its peak; think about it, if their site is on the fifth or sixth page of search engine results, how good can their tactics really be? I don't mean the site they use to sell seo services. I mean ask them if they own a site that sells products or services other than Internet marketing that do well in the search engines and makes a profit.
Looking for the key to search engine optimization can be a lot like looking for the pot of gold at the end of a rainbow: there's a promise that it's there, but chances are good it's going to feel like you can spend all of your time searching and not much time getting results.
The reality, however, is that the key to SEO isn't nearly as elusive as a pot of gold. While there may not be one trick, one technique, that guarantees you the search engine optimization results that you're looking for, there is one thing that is key to making your way to the top.
That key is fresh, informative, useful content. Simply by providing those who visit your site with quality content - tips posted to your daily blog, web pages that are easy to navigate and clearly written to address a particular topic, appropriate photos and even forums where site visitors can connect - you'll find that the search engine spiders keep coming back for more.
The more that your site is crawled - and the more information that it offers - the more likely it is to make its way to the top of the listings. The more that people learn about your site, the more traffic that you will have and the more links into your site that you'll receive. Traffic, links and visitors - along with content that keeps them coming back - are the key to your sites success.
Related Tags: software, tech, internet, website, computers, network, data, hardware, comp, technologies, world wide web
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Fix Printer, Keyboard, Speaker and Monitor Cables With Funky Organizers
There are different types of cables that are used when you have a desktop computer at home. Most of - The Growing Trend of Asterisk Phone Systems
Truly, businesses are doing everything they can in the economy and competitive world of today to rem - The Future of Business Intelligence: Innovations in Location Intelligence
In the coming years, many business analysts are predicting that Business Intelligence (BI) will play - Adobe Photoshop Album Starter Edition and What Happened to the Unlock Codes
Adobe has long been known as a star in the digital image editing world and the Adobe Photoshop Album - Choosing the Best Computer For Graphic Design
In the 1980s, desktop publishing came out and graphic designers began to utilize computers for all k - Versatility of Pocket HD Camcorders
In the era of the do-everything handheld gadget, high def camcorders family seems almost passee. The - Contemporary Office Furniture
When considering Contemporary Office Furniture there are a few things that you really should conside - Professional Web Design, Professional Web Designer
There is a lot to consider if you are looking for a Professional Web Design. So let's get to it. Fir - Cell Phone Protection and Safety For Kids
If your like the millions of parents giving your children a cell phone for safety when their away fr - Looking For That Smart Pc Workstation And Desk
Do you need a work area at home. Maybe it is just for doing bills. It may be for a community work ar
Most viewed articles in this category:
- Voip Residential Comparison Guide: Evaluating Packet8, Lingo, And Vonage
Voice over internet protocol [internet telephony] is a rapidly growing technological alternative to - What's The Difference In The Ionic Breeze Quadra?
The Ionic Breeze Quadra is the newer line of ionic breeze units offered by The Sharper Image. These - Selling World of Warcraft Accounts
Everybody knows that WoW is one of the most exciting MMORPGs ever created. This makes selling WoW ac - Film Cameras
Film cameras are simple cameras, which could be used by all easily. People prefer to use film camera - Salesboom SLA-MS Competition
Oh, the irony. Online CRM Services shy away from offering customers a Service Level Agreement. Why t - How To Improve Your Computer Speed Almost Instantly
Probably your computer, even though you bought it last year its no longer that much fast. Like any o - The Mosquito Ringtone - The Tone Adults Can't Hear
Without a doubt, the mosquito ringtone is one of the most popular ringtones ever. Good luck trying - Auto Navigation Systems And Gps Technology While Traveling
If you have managed to do any research on auto navigation systems I'm sure you've come across countl - Do Cheap iPods Really Exist?
If you know anything about music trends, you know that iPods are the hottest portable music device t - Online Mobile Phone Offers: Take 10 Minutes To Save £360 On Your Next Mobile Phone Contract
Cash Is Falling Out Of Your Pocket If you live in the UK, you're probably paying line rental on a m