Menu Design Techniques


by Andrew Michaels - Date: 2010-07-12 - Word Count: 585 Share This!

Business is tougher more than ever. Decades ago, hotel, resort, and restaurant owners are rich families that are financially stable. Now, many owners are poor businessmen who are in the business simply to earn meager money. But with most businesses offering practically the same services, standing out against your competitors is a huge challenge. You can think of doing everything possible to attract customers, but often staying afloat will all come down to a simple tool-the menu.

It may seem easy creating your own menu printing for your restaurant, but once you come down to the actual design it isn't really easy as you once thought. Careful planning and designing is important to create a menu that doesn't only reflect your business image, but makes your customers come back to your place. Often, it isn't enough to simply have exotic and edible food. The manner you serve your food matters a lot to people's taste as well. You can't expect people to go back to your place if you can't even entice them to read your menu.

To many people, a menu is simply a list of food items. It simply states what a certain place offers and what are the house specialty. But to business owners, the menu is one of the marketing items that make a huge difference to the success of a business establishment. When created cautiously, this item will help food businesses attain their bottom line much faster and easier.

But just how to you create a menu that creates good result?

Use good design. Have you ever come across a menu printing that has lots of images in it from edible foods to tempting recipes and even kitchen sinks? It may seem attractive to put lots of pictures in the menu, but it is not good to overcrowd them. It's best to put white spaces in the page to give the reader's eye rest. Keep everything simple and write simple descriptions only. This will help customers choose easily and in turn buy more items from the menu.

Indicate house favorites. It helps customers order much faster if they know what the house favorites are. So help direct people towards your special offerings by writing them in bold letters. Use font style and size that is eye-catching to direct readers towards the house favorite section.

Promote your healthy foods. People these days are concerned of their diet. They make sure to eat only low fat and heart healthy foods. So, attract these diet conscious customers by indicating in your menu items that are healthy to eat. If possible, assign a special section for these items to make it easy for customer to find them and make a smart choice.

Translate. If there are terminologies and items in your menu that are not familiar to your customers, be sure to translate them.

Name creatively. Use your creative juices. Name your foods creatively using active descriptions as it makes food sound more appetizing.

These pointers would surely help you create a mouthwatering menu. But before you get ahead with your menu printing, these are also things you need to avoid committing. Some of them are:
Avoid too small texts
Don't make your menu too big to handle
Avoid menus without daily or weekly specials
Avoid serving items that don't look like the images in the menu

Keep in mind that people come to your restaurant to eat. They pay for their service and appetizing menu, so make sure to create menus that work for your business image.

Related Tags: menu printing

Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.
 

Recent articles in this category:



Most viewed articles in this category: