Congratulations on your new business. You finally took a courageous step and decided to venture out and try to really live the American dream. While, your spending a ton of money on equipment, your store etc. ; It�s essential you don�t forget about your marketing. Your marketing begins with your business card. Your business card is your first impression.
Often times I see too many business owners make a fatal first mistake, which is to go cheap on their business cards. I see they try and print them on their home computer, or they get the cheapest cards possible with another companies advertising on them saying business cards are free at such and such. While, it may seem like a savings initially, it may be losing you thousands, and potentially even lead to your demise. However, you�re reading this article and you have the ability to prevent that fatal mistake many failed entrepreneurs have made.
Why You Should Hire a Marketing Guru to create Your Business Card and Not a traditional printer or graphic designer, because you want success. Your business will either be viewed by default or by the perception you create with your business card. A marketing guru wants to first understand your business and your business objective. Second he or she will create it, based upon your objective. What this allows is to strategically position your small business against the competition making you stand out to help sustain business survival. You business card in today�s fierce business world has to do more the just say this is my contact information. With expensive cost of advertising, and every dollar limited it�s essential you start right with your business card. This is the trap. With advertising expensive a small owners say�s, � hey let me spend money on ads, and I�ll just print cheap cards� The problem is the ads don�t pull the results you want, because you didn�t portray the right message, to the right audience and your dollars are wasted. Typically $500 or more you lost. Then what happens is you say I need to do more so you spend another $500 with the same ad company, just to loose again.
Why you should use a marketing guru, versus a printer or just a graphic designer. A printers core business is to print, do more volume, a graphic designer is too design and take orders, and a marketing guru wants to market to maximize your profit potential. A marketing guru simply does more and is much more valuable to your business because of the level of service that is provided. Make sure your business starts right and hire a marketing guru to create your business card. Wishing You and Your Family all the Best!
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John DiDomenico, a marketing guru, is dedicated to the small business owners success. He works both locally and globally with clients across the world on creating a business card that strategically sells them better. He can be reached via email at John@businesscardgurus.com and he will personally respond to you or visit him online at http://www.businesscardgurus.com