Promotional conference bags can and should be used by all businesses that have employees that travel often. However, choosing the perfect promotional conference bag is not as easy as it may seem. Here are the most common promotional conference bag mistakes-and how to avoid them!

• Don't assume that your employees need the largest promotional conference bags you can afford. When it comes to size, it's about function! If the bag is too large, items will get lost inside and the bag will serve little use. Also remember that a large bag is prone to be very heavy and look masculine, which may not be a good thing for female employees. Instead of buying the biggest bags, buy the size that makes the most sense for your needs.

• More expensive isn't always better. Like with size, many people tend to think that the more expensive a bag is, the better it is. While this is true some of the time, it is not the rule. You can find great promotional conference bags at affordable prices! Also keep in mind that the most expensive bags are usually so pricey because of the materials used to make them. However, if the bag is the wrong size, had no pockets, or is otherwise inconvenient, it doesn't matter if it is made of leather or cardboard-your employees won't want to carry it.

• Pockets are everything. Promotional conference bags should have enough pockets for your employees to carry promotional items, brochures or other company literature, a notebook or conference folder, items they've received, and personal effects. A padded pocket for a laptop may also be desirable. You can never have too many pockets!

• Look for promotional conference bags that travel well. One of the biggest mistakes you can make is finding a great looking bag that just isn't practical. For example, does the bag zipper to close or does it just have snaps? Is the material weatherproof? Remember, many of your employees will use these bags to travel to and from the conference, so keep in mind that the most functional they are for travel, the better.

• Don't purchase promotional conference bags that are too masculine or feminine. This is especially important when you're purchasing bags for the whole company to use, not just for a single employee.

• Look for solid, thick shoulder straps. Many adults have back problems, and the last thing you want is your promotional conference bag to trigger back pains! You also want to be sure that the straps won't break, which is embarrassing. After all, what does it say about your company's products if the straps on the bag promoting your company aren't even high quality?

• Get your employees' inputs. Don't make the mistake of choosing promotional conference bags that no one wants to carry! What you may love might seem unprofessional or impractical to the people who actually have to use the item, so ask for everyone's input in order to make the most of your money when buying promotional conference bags.

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