Building a Business - Building a Business Using the Colors of Prosperity


by Mark Carson - Date: 2007-02-22 - Word Count: 1238 Share This!

The "Colors" system is a very useful tool to understand as you start to build any kind of business. When you begin to deal with customers and prospects, it will be crucial to understand the various personality types that make up your membership base. The system is segregated into four colors, or personality types. If you can thoroughly understand how to deal with these various psychological aspects and be able to recognize what "color" or personality of the person with whom you are interacting , there can be a massive positive impact on your life and your business.

Yellows - The Compassionate Ones

Yellows make up 35% of the world's population. They are the nurturers and are always more concerned with the well being of everyone else than they are of themselves. They usually do not have much time for themselves since they are busy giving to or taking care of somebody else. Yellows are capable of great success and have built some of the largest organizations in network marketing. However, the key is to get a yellow to believe that they can do it.

Working With A Yellow Prospect

When doing business with a yellow, it is vitally important to remember this one simple phrase, "Can you help me?" Using that phrase to them even applies to a situation where you are asking that yellow to do something in their best interest. One of the easiest ways to spot a Yellow is to notice that they will ask about how other people feel and think. They will never make a decision without consulting others.

Yellows do not want to be sold. They do not relate to an aggressive sales approach. When communicating with a Yellow, it is important to empathize with them. You must remain calm, try to contain any excitement or hoopla and maintain a lower volume of tone. Do not talk to a Yellow about impressive amounts of money they can earn for it will most certainly result in rejection. Instead, talk to them like you would talk to your friends. Forget the business for the time being and show interest in their lives. During the conversation, they will give you the necessary clues so you can simply tailor your discussion in response to their responses. Let them feel like you are their friend and you have a good chance at a successful transaction.

Blues -The Creative People

BLUE's make up 15% of the world's population. They are the most creative, are very charismatic and like to have FUN! Usually a Blue is in some sort of dynamic sales position. They love to talk. You can have a conversation with a blue for several minutes without even having had a chance to introduce yourself.

Working With A Blue Prospect

When talking with a Blue, excitement and fun are the keys. Talk about anything that is enticing and fun, perhaps your latest mountain climbing expedition or your attempt at sky diving. In other words, you need to really grab their attention!

Blue's tend to easily get bored and have a tough time listening as it takes away from their chance to talk. As a result, they easily miss small details. Just continue to keep it fun and exciting with them. They can be huge assets to a company in attracting prospects, however, they must continue to stay excited and motivated.

The best thing to say to a blue is, "You are going to love this. It is so exciting and we get to meet lots of new people." Again, if the focus is on enjoyment and making new friends, you will always have their attention. Things must be new and exciting to keep their interest. They usually make decisions pretty quickly and are prone to being impulsive.

Greens - The analytical thinkers

Greens make up 35% of the world's population. They are very deliberate in their actions and analyze everything. They will do much research before coming to any kind of conclusion and making a distinct decision. Greens have missed millions of dollars in opportunities because they analyzed it too long.

Working With A Green Prospect

Greens believe that they are more intelligent than everyone else. They will want to know every possible detail that you can give them and never like to act until everything is thoroughly planned and thought through.

Greens are not easily sold to. It can be an exercise in futility to try. They have to sell themselves. The best way to deal with them is to let them go to a website or give them manuals to read full of plans and statistics; as many resources as possible. They will go to a website or listen to a conference call. Afterwards, they will go to the next website and the next link. If you have multiple links on your website, they will likely visit all of them. They will read all the testimonials and likely all the articles. Greens like logic and order. They want sufficient time to synthesize their information Give them all the information they need to answer all their questions. They will let you know when and if they are good and ready to join your opportunity or buy your product.

This process may take a few weeks. However, in that time, they could call back for more information or be ready to act. At this stage, they have essentially sold themselves. When the deal finally is completed, the green will have done most of the work and all you would then do is to cash your commission check. They can be difficult at first, however, when a green becomes part of your team, you can know that there is a very good chance that things will be done correctly.

Reds - The Competitive Leaders

Reds make up 15% of the world's population. A typical Red would be a wheeler and dealer broker or CEO. They are extremely focused on money and believe they are always right. Everything must be done their own way. If you try to get in their way, you will be steamrolled. They are the types that will usually have extremely full schedules, bouncing from one appointment to another, a cell phone in one hand, a blackberry in the other all while scanning the Wall Street Journal.

They do not care to hear about your family, your experiences with the business, or where you went on vacation. They simply believe that if you get married, you're supposed to have kids and, if you have kids, you're supposed to go on vacation. End of discussion. Other than that, it is wise to stick to the business at hand.

Working With A Red Prospect

Reds are usually motivated by money and crave power. All they want to talk about is the money, the money, the money. It's all about sales to them. They want to close the next deal and the next deal and the next deal.

Reds are the corporate CEOs, who get things done. These are the types that are major plusses to add to your organization; they are natural leaders. However, there is a catch 22 when thinking of working with a Red. They are not coachable. They have huge ego's and will want to constantly challenge you and give YOU the orders.

There is one simple system to successfully working with a Red. You must compliment them and then compliment them some more. Then, give them a challenge that they will want to conquer. By doing this, you are stoking the Red's huge ego and touching on their competitive nature.


Related Tags: money, mlm, making money, direct marketing, downline, leads, building a business, colors of success

Mark Carson is a network marketer utilizing the http://www.profitwildfire.com/mcarson marketing system. The purpose of Profit Wildfire, a self funded proposal, is to instruct new business owners to generate high quality leads at no cost. You can reach Mark at mark@markcarson.ws, and his blog at http://mcarson.wordpress.com/

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