Ecommerce Advertising To Earn More Income
- Date: 2007-07-01 - Word Count: 408
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Ecommerce advertising is a very under-rated way of maximizing the profits from your web site.
You can still make a few cents from exiting visitors by displaying adverts for related products and in that way capture some income before they leave.
Two popular forms of ecommerce advertising involve you placing banners or text adverts on your site using programs such as Google Adsense or Azoogle.
The two most popular forms of advertising are cost per impression and cost per click.
Each has its own benefits:
Ecommerce advertising using the cost per impression model
This is the simplest form of advertising, all you need to do is display banner adverts on your site.
This is the best system as you will be paid a certain amount of money for a certain amount of ads being displayed on your website. The problem is you do not have control over the color schemes or look of the banners which may be unattractive.
Advertisers will vary with how much they will pay, but a good example is $1.00 CPM. If they had the ad campaign set at 500 views, you would get $1.00 for every 500 ads that are displayed on your website.
You cannot expect to get rich using this type of advertising but it is hands off and it may just pay for your hosting costs every month.
Ecommerce advertising using the cost per click model
Cost per click advertising displays adverts on your site but you have much more control over their look and appearance. However, unlike the the cost per impression model above, cost per click ecommerce advertising demands that your visitors click on the advert to visit the advertiser's site before you get paid.
As you only get paid if a visitor clicks through to the advertisers site why should you consider using the cost per click model?
Simply because you stand to gain more money using this model, particularly in the more competitive niches where advertising budgets are larger and businesses spend more to bring in customers.
You may be able to earn anything from a nickel up to even $70 per click this of course has made the cost per click model very attractive.
Ecommerce advertising using the pay per click model allows you to blend in the adverts into your site. You can change the colors and fonts so that they blend into the existing color scheme of your website.
Arguably the best and most flexible cost per click advertising program is Google Adsense.
You can still make a few cents from exiting visitors by displaying adverts for related products and in that way capture some income before they leave.
Two popular forms of ecommerce advertising involve you placing banners or text adverts on your site using programs such as Google Adsense or Azoogle.
The two most popular forms of advertising are cost per impression and cost per click.
Each has its own benefits:
Ecommerce advertising using the cost per impression model
This is the simplest form of advertising, all you need to do is display banner adverts on your site.
This is the best system as you will be paid a certain amount of money for a certain amount of ads being displayed on your website. The problem is you do not have control over the color schemes or look of the banners which may be unattractive.
Advertisers will vary with how much they will pay, but a good example is $1.00 CPM. If they had the ad campaign set at 500 views, you would get $1.00 for every 500 ads that are displayed on your website.
You cannot expect to get rich using this type of advertising but it is hands off and it may just pay for your hosting costs every month.
Ecommerce advertising using the cost per click model
Cost per click advertising displays adverts on your site but you have much more control over their look and appearance. However, unlike the the cost per impression model above, cost per click ecommerce advertising demands that your visitors click on the advert to visit the advertiser's site before you get paid.
As you only get paid if a visitor clicks through to the advertisers site why should you consider using the cost per click model?
Simply because you stand to gain more money using this model, particularly in the more competitive niches where advertising budgets are larger and businesses spend more to bring in customers.
You may be able to earn anything from a nickel up to even $70 per click this of course has made the cost per click model very attractive.
Ecommerce advertising using the pay per click model allows you to blend in the adverts into your site. You can change the colors and fonts so that they blend into the existing color scheme of your website.
Arguably the best and most flexible cost per click advertising program is Google Adsense.
Related Tags: ecommerce, pay per click, ecommerce merchant account, ecommerce design, ecommerce web site, ecommerce solution, ecommerce hosting
Trevor Sadowski has been building ecommerce web sites for two years and has built up a wealth of experience to help others.Visit his own ecommerce information web site to pick up your copy of his free 7 step ecommerce guide. Your Article Search Directory : Find in Articles
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