Keyword Marketing Explained and Simplified
- Date: 2008-04-21 - Word Count: 611
Share This!
Are you sick and tired of hearing about keywords, keyword optimization, keyword stuffing, keyword ratio and more? Why all the hype about keywords? What do they really do for a business?
Keywords are important plain and simple. They are the words customers, potential customers and website visitors might use in a search engine to find your information.
For example, a person researching cell phones might use the following keywords typed into Google, Yahoo, Metacrawler or any number of the available search engines.
- Cell phones
- Wireless phones
- Cell phone planes
- Prepaid cell phone
- Best cell phone
- Cellphone
- Cell phone deals
- Cell phone reviews
When choosing keywords for a business the first step is to consider what terms people will use to find you. To accomplish this, a three step approach is often recommended.
1. Brainstorm ideas. Sitting down with a pen and paper to brainstorm keywords may seem silly at first however brainstorming is a successful strategy. The more a person is able to think outside of the box and put themselves in their prospects' shoes, the more productive the brainstorming exercise will be. Challenge yourself to come up with 50 potential keywords. Remember that people often misspell keywords, like the 'cellphone' example used in the list above.
2. Consult with associates, friends and family, current customers. Step two is to start asking around. Ask people what keywords they would use to find information on your business topic. Friends, family and associates are generally the best place to go however if a business has a close relationship with their customers, then asking a few key customers may be beneficial.
3. Research using keyword popularity tools. This third step is where business owners often skip right too however if you don't attack a keyword popularity tool with a plan, you can end up with thousands of potential options ' a real mess. Instead, take a look at keywords that you are confident in and comfortable with and then use the keyword tools to tell you how often those keywords are used. This will help business owners determine what their primary keywords are and what keywords to use in their content or on secondary website pages.
Here are a few free keyword tools:
a. https://adwords.google.com/select/ Keyword Tool
b. https://www.wordtracker.com/trial/ Free trial
c. inventory.overture.com/
d. http://keywordspy.com Free Trial
That leads us right into a very frequently asked question...where are keywords used? Several places actually...The primary place keywords need to be used is the home page or index page of a business website. This is the page people land on when they come to a website. Maybe it has sales copy, maybe it tells a bit about the company's products or services, or maybe it offers informational copy. The general rule of thumb is to focus on one or two primary keywords. Place them in the headline, first and last paragraph and then naturally scattered throughout the copy. Keyword stuffing or jamming your copy full of you keywords makes the copy read like a phone book and the search engines don't like it.
Secondary keywords can be used on subsequent website pages, articles, press releases, press releases, advertisements, blog posts and so on. Using the example from earlier a primary key word might be "cell phone" or "cell phones" and a secondary keyword might be "cell phone reviews"
Keyword hype is justified. They are a direct contributor to a company's bottom line. Keywords help potential customers find the information, products, and services they're looking for. They help people find your business. Taking the time to choose the right keywords, the most commonly used keywords, and then setting up your business to highlight those keywords will help drive traffic to your business website. The end result is more traffic and more profits.
Keywords are important plain and simple. They are the words customers, potential customers and website visitors might use in a search engine to find your information.
For example, a person researching cell phones might use the following keywords typed into Google, Yahoo, Metacrawler or any number of the available search engines.
- Cell phones
- Wireless phones
- Cell phone planes
- Prepaid cell phone
- Best cell phone
- Cellphone
- Cell phone deals
- Cell phone reviews
When choosing keywords for a business the first step is to consider what terms people will use to find you. To accomplish this, a three step approach is often recommended.
1. Brainstorm ideas. Sitting down with a pen and paper to brainstorm keywords may seem silly at first however brainstorming is a successful strategy. The more a person is able to think outside of the box and put themselves in their prospects' shoes, the more productive the brainstorming exercise will be. Challenge yourself to come up with 50 potential keywords. Remember that people often misspell keywords, like the 'cellphone' example used in the list above.
2. Consult with associates, friends and family, current customers. Step two is to start asking around. Ask people what keywords they would use to find information on your business topic. Friends, family and associates are generally the best place to go however if a business has a close relationship with their customers, then asking a few key customers may be beneficial.
3. Research using keyword popularity tools. This third step is where business owners often skip right too however if you don't attack a keyword popularity tool with a plan, you can end up with thousands of potential options ' a real mess. Instead, take a look at keywords that you are confident in and comfortable with and then use the keyword tools to tell you how often those keywords are used. This will help business owners determine what their primary keywords are and what keywords to use in their content or on secondary website pages.
Here are a few free keyword tools:
a. https://adwords.google.com/select/ Keyword Tool
b. https://www.wordtracker.com/trial/ Free trial
c. inventory.overture.com/
d. http://keywordspy.com Free Trial
That leads us right into a very frequently asked question...where are keywords used? Several places actually...The primary place keywords need to be used is the home page or index page of a business website. This is the page people land on when they come to a website. Maybe it has sales copy, maybe it tells a bit about the company's products or services, or maybe it offers informational copy. The general rule of thumb is to focus on one or two primary keywords. Place them in the headline, first and last paragraph and then naturally scattered throughout the copy. Keyword stuffing or jamming your copy full of you keywords makes the copy read like a phone book and the search engines don't like it.
Secondary keywords can be used on subsequent website pages, articles, press releases, press releases, advertisements, blog posts and so on. Using the example from earlier a primary key word might be "cell phone" or "cell phones" and a secondary keyword might be "cell phone reviews"
Keyword hype is justified. They are a direct contributor to a company's bottom line. Keywords help potential customers find the information, products, and services they're looking for. They help people find your business. Taking the time to choose the right keywords, the most commonly used keywords, and then setting up your business to highlight those keywords will help drive traffic to your business website. The end result is more traffic and more profits.
Related Tags: keywords, keyword stuffing, keyword optimization, keyword marketing, keyword ratio
Joan Finholt is a retired teacher and loves using the internet. She is co-owner of Bound and Determined books and yes, the domain name spelling is correct.http://www.boundanddetrmined.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil