Internet, today, is not only a medium for communication or for gathering information, but also is a very viable industry that can help one to earn up to millions. However, for assuring success in web-based businesses, one needs to master a lot of things, the most important among them being effective Internet marketing.

Profit from your website, is directly related with the number of visitors to your website and it is here that reciprocal linking finds its optimal validity. When reciprocal linking is done properly, it can be a great source of website traffic. Reciprocal linking has to be done carefully to get the results that are desired, which will give you a big affiliate income in return, if you are able to manage your traffic properly.

Reciprocal linking is a type of linking in which two website owners exchange links on each other's websites. The aim of reciprocal linking is that the targeted traffic is directed to your website and vice versa. There are many people who think twice before they can put their competitor's website on their link page.

This should not be the case. Your competitor's website can be readily put on your website especially if you have a high Google page rank. You need to conduct a search on your Google for your key words and find the competitor with the number 1 ranking position. Check out their links page.

There will be other websites who will be sending them quality traffic. There will also be other reciprocal link partners for your website. Any website link is not the answer. The website links that are not relevant will not help you. Sticking to your website link is the answer.

The search engines have to be used properly and this is good way to get reciprocal link partners. You need to visit some top 10 or 20 websites on Google or Yahoo and do some research on their link partners. There are some other things that may be considered like good content, reports, e-books articles and other original material. There is the need to look for and stick to websites that stay within their 'niche'.

There is no need for the link partner that offers a host of things and no real substance to their website or business. These websites do not survive for too long on the Internet. You can also research reciprocal link partners through the Google and Alexa toolbars. Inside the toolbar you can get the ability to check the page rank the Google has a given to the potential link partner.

The website offers higher quality content and the more is the traffic the higher the page is ranked. A traffic rank of the potential link partner is shown by the Alexa toolbar. There are web pages on to your website where the links can be added manually.

A short form is filled up and it is submitted to the webmaster for consideration. You add their particulars to your site and the webmaster sends you an email that your link has been added. In some cases you may have to send reminder but the work is done.