Write an Ebook Part I
Ebooks are written for a number of reasons, not only to impart information, and before embarking on creating an ebook you must be clear in your mind what its purpose is. Is it intended purely to provide information, or is there some other major purpose. For example, you ultimate goal could be to make money, not through sales of the book, but through its content.
Take viral marketing for example. An ebook could be written that contains very useful information on internet marketing, such as search engine optimization. Included in the book are a number of recommended products that would help someone owning a website to achieve high listings in search engines such as Google. Links could also be provided to software that helps a webmaster with advertising, or explains the mysteries of Adsense. There might also be links to your website, and even a few Adsense ads.
The point here is that it is your affiliate details that are contained in these links, so that you get a proportion of the sale if anyone purchases an item advertised in your ebook. It is also your Adsense publisher reference that is embedded in the Adsense ads, so that you earn money every time somebody clicks on an ad. You then give the book away free to your customers, or email list, and provide everyone with full distribution rights.
In this way your ebook is spread round the internet as a free gift, packed full of your affiliated products and Adsense. This is why it is called 'viral' marketing. Your ebook spreads like a virus, and that is why you must be certain of the objective before you begin to write a quality ebook. The purpose of the ebook has a very large bearing on its content. If you intend to sell the book, for example, you would not be expected to include Adsense blocks.
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