Aside from its usual benefit of adding much appeal to a material, color is said to increase reader comprehension, as well as improve readership.  However, not so many are opting for full color prints despite its significant effect on visual interest. 


Reasons why people avoid color

1.    It is expensive to go for full color prints.

There are several factors that affect the decision of people to go for full color printing, the most dominant of which is the perception that colored prints are more expensive than plain black printouts. 

It is understandable when color is not applicable in a design.  Sometimes, the absence of color can actually convey a strong message better than colored prints, when design demands that it be that way.  However, if the decision to refrain for colors is due to cost, you may be depriving your ad prints from achieving maximum appeal.  That should not be the case. 

With the fast evolution of printers, color printing has now become a common process.  Technology development has paved the way to make cost-effective printing options in full color. 

The digital movement has led to the rise of smart technologies that has even included printers.  Unlike before when printing one copy or less than hundred copies was expensive, more so if colored, today, you can print one and pay for the price of one, with very minimal cost for the initial print.

With the advent of such printers, colored printing has also become an inexpensive choice since its price does not differ much from pure black prints anymore.  Some printers even consider the difference negligible. 


2.    Image reproduction in color may not be accurate.

Some fear that colored prints may contain poor-quality traits such as faint colors so they would rather use black and white prints.  On the contrary, printers actually produce high-definition prints, be it offset printing or digital printing. 

These are capable of producing color-rich and vibrant pictures and graphics.  They use the CYMK color process which involves four colors --- cyan, magenta, yellow and key color black.  These colors are mixed together at different concentrations so they can produce thousands of colors to make sure that printouts have accurate results, even if you order thousand of copies. 


3.    Speed of printing may be slower.

A misconception is that printing in full color slows down the process of printing.  The truth is that it is just the same with black prints.  What may slow down your printing project is the quantity.  Obviously, if you need more copies, then it would take more time.  But the time it takes to produce one full color copy is the same as all succeeding colored copies. 

With digital printing in particular, you can get printouts fast.  Some printing companies can print hundreds of copies and prepare it for shipping within one day. 


The next time you think twice about having full color prints, think of these stats: people are 55% more likely to get the full color mail first before the other mail pieces; color increases brand recognition by 70%; and color increases motivation by 80%.