Don't Buy Baby Products From Just Anyone

by Robert Meier - Date: 2006-12-22 - Word Count: 426 Share This!

The explosion of internet retailers of baby products has created a valuable source of information and products for new mothers. Unfortunately, it has also created a source of future customer dissatisfaction for unwary baby products consumers. It is possible to benefit from the good of the internet without suffering the bad by taking a few simple steps before placing an order.

By looking only at the online retailers themselves, it is often hard to distinguish an experienced and reputable retailer from one that is neither. They frequently use exactly the same images to display the merchandise, relying on the images supplied by the manufacturers of the products. They often have the exact same prices, with all of them following the manufacturers' suggested retail prices. Baby bedding and nursery décor merchandise is a very good example of each of these phenomenon.

The simplest way to find a reputable internet retailer is by looking at retailer reviews that are collected and summarized by a number of independent websites. Look at and as two very good examples. I believe Bizrate is particularly useful for its easy to understand rating system, its listing of all major consumer comments, and its focus on how the merchant has performed for the past three months - things move fast on the internet and it is best to not rely on performance from periods prior to that.

Of course, some merchants may not be listed in either of these independent evaluation websites. This in itself should be cause for some concern on the part of the consumer, but is not necessarily a death knell. Look at the following on a website that you may be interested in purchasing from as indicators of quality:
• Do they show more than the image that everyone else has? If yes, they are putting more effort into displaying the merchandise - a sign of a quality merchant.
• Do they clearly state that the merchandise that you are interested in is in stock? Many lower quality merchants rely almost solely on drop ship arrangements. If the site does not state clearly that merchandise is in stock, it probably is not - and should be avoided.
• Are they trumpeting a "sale" price that is not lower than regular prices shown elsewhere? This is a deceptive (and illegal) tactic used by many disreputable websites - avoid them.

Your best bet is to take advantage of reviews given by your fellow consumers through independently controlled websites like Bizrate and Otherwise, just use a little common sense. If it seems too good to be true, it probably is.

Related Tags: baby products, baby supermall, nursery decor, crib bedding

Robert Meier is President of Baby Supermall, an online retailer of baby crib bedding and other nursery decor accessories.

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