Newsletter publishers who wish to grow their mailing lists without the cost of advertising are now using giveaways as tools of choice because of the many benefits.

In this article, I would like to answer the main questions that people have about internet marketing giveaways.

QUESTION: First of all, what is an internet giveaway?

A giveaway site is where one or more marketers are giving away reports, software, ebooks, audios, videos, graphics, website templates, memberships, teleconferences, etc... the list of what you can pick up for free is quite huge.

QUESTION: Why do marketers give their stuff away like this?

Really it's all about LEVERAGE. One marketer joins in the giveaway so that he can leverage the combined access of all the participants. For example, if you have 500 people on your mailing list and I have 10,000 on mine, then your offer is presented to 10,000 new people. That way, you are leveraging off my much-larger list. You benefit.

But I also benefit because I potentially reach 500 new people when you send your group an invitation to visit the giveaway site... because they see my offer and may choose to download my giveaway item.

Add in the fact that dozens of marketers and publishers will usually participate together and you can see the massive marketing advantage available here.

Even the little guy gets good exposure to a huge audience of prospects. Giveaways are a great list-building tool.

QUESTION: How do giveaways help me build my mailing list?

Well, you offer your product to prospects on condition that they join your mailing list. For example, you offer a short report on keeping your garden looking nice in the off season. Then everybody who is interested in your topic will click on the link and go to your sign up page. After they subscribe and confirm their email address, you send them to download your gardening report.

The nice thing about all this is that you get a targeted subscribers. People who are interested in model airplanes won't join your gardening list.

QUESTION: Will I find content that is relevant to my subscribers?

The true answer here is... it depends. I've seen all sorts of subjects being addressed. There's a huge range of interests covered by what people are giving away at these amazing sites.

The more popular topics are covered in most of the giveaway. I mean, there is no point in offering something that nobody is interested in, right?

However, if the first giveaway you join doesn't offer anything that would be of interest to people in your niche, join another one. You are pretty likely to find something relevant in due course.

QUESTION: How would I run my own giveaway?

Those who have successfully run giveaways have produced instructional reports which explain the process in considerable detail. "Giveaway Gold" is an example that comes to mind.

QUESTION: Does this actually work?

Yes indeedy. One smart young internet marketer reports that 80% of his list growth is coming from participating in giveaways. Another reported that he's making $3000 a month from promoting other people's giveaways. So yes, giveaways do work.

QUESTION: How do I find out about giveaways when they are brand new?

You can join an internet marketing giveaways notification list at http://eprofitnews.org/giveaways - there is no charge for this service.