Why do the majority of SEO campaigns fail?
- Date: 2007-10-30 - Word Count: 637
Share This!
"A failure establishes only this, that our determination to succeed was not strong enough." -- John Christian Bovee
Search engine optimization (SEO) is not rocket science but it requires both the right knowledge as well as the determination to succeed. Not knowing enough or not working hard enough can spell disaster and that's why most SEO campaigns fail. A lot of people seem to think that there is a secret formula for getting ranked well in search engines but frankly it is not true at all. SEO campaigns need a lot of care and attention to succeed and if you're not willing to spend the time then you might as well give up right away. A SEO campaign is like a flower that needs constant care and nourishment; it will not grow properly if the right procedures are not followed, whether you're an amateur or a professional.
Keyword optimization or niche optimization is where most campaigns start, and where most fail. The failure can be due to picking a very competitive keyword that the website is just not big enough to handle. It's always a good idea to start small and then build your way up. Search engine optimization is never permanent, you can always optimize for different keywords or niches. There are different types of keywords and depending on your website you need to focus on the category that makes more sense. "Money keywords" are keywords that people type in when they are looking to purchase a product or service; if you are selling a product or service then it's best to target these keywords. "Information keywords" are keywords that people type in when they are generally only looking for information; it's best to target these keywords only if you are an information website. Picking the wrong keywords will mean that your campaign will be a waste: you can't sell anything if people are finding you only while searching for information; you can't provide visitors with information if they are in turn only looking to buy a product. Of course these types of keywords can overlap and only proper research will allow you to select the desired keyword.
The website content is another factor that many campaigns don't take into effect. "Content is King" because content will make for better conversion, more links, and higher search engine ranks. By providing your visitors with more content you not only make your website more attractive, you also provide a reason for people to link to you; the more inbound links that you have the better you will rank. Search engines love websites that provide more content and that's why content-rich websites will most likely rank higher than others. A delicate balance needs to be achieved; the content must be attractive to both the visitors as well as the search engines. Having good content is a great way to get higher returns on investment because getting visitors is not enough; you need to keep them on your website to sell your product.
When working on a search engine optimization campaign it's important to throw our egos out and work very hard. Ranking well for keywords that won't give a good return on investment is a waste since the whole point of SEO is to rank well for what the website is trying to sell. If you're not willing to wait at least six months to see any results from your seo campaign then you're not patient enough for seo. It's also very important to keep up with the SEO industry; the major search engines change constantly so if you want to get top rankings and keep them you need to be on top of this changing market.
Ahmed Omran is a Web Developer and SEO Consultant. He runs a blog about SEO & Website Design. For more information about his services visit Affordable SEO Services
Search engine optimization (SEO) is not rocket science but it requires both the right knowledge as well as the determination to succeed. Not knowing enough or not working hard enough can spell disaster and that's why most SEO campaigns fail. A lot of people seem to think that there is a secret formula for getting ranked well in search engines but frankly it is not true at all. SEO campaigns need a lot of care and attention to succeed and if you're not willing to spend the time then you might as well give up right away. A SEO campaign is like a flower that needs constant care and nourishment; it will not grow properly if the right procedures are not followed, whether you're an amateur or a professional.
Keyword optimization or niche optimization is where most campaigns start, and where most fail. The failure can be due to picking a very competitive keyword that the website is just not big enough to handle. It's always a good idea to start small and then build your way up. Search engine optimization is never permanent, you can always optimize for different keywords or niches. There are different types of keywords and depending on your website you need to focus on the category that makes more sense. "Money keywords" are keywords that people type in when they are looking to purchase a product or service; if you are selling a product or service then it's best to target these keywords. "Information keywords" are keywords that people type in when they are generally only looking for information; it's best to target these keywords only if you are an information website. Picking the wrong keywords will mean that your campaign will be a waste: you can't sell anything if people are finding you only while searching for information; you can't provide visitors with information if they are in turn only looking to buy a product. Of course these types of keywords can overlap and only proper research will allow you to select the desired keyword.
The website content is another factor that many campaigns don't take into effect. "Content is King" because content will make for better conversion, more links, and higher search engine ranks. By providing your visitors with more content you not only make your website more attractive, you also provide a reason for people to link to you; the more inbound links that you have the better you will rank. Search engines love websites that provide more content and that's why content-rich websites will most likely rank higher than others. A delicate balance needs to be achieved; the content must be attractive to both the visitors as well as the search engines. Having good content is a great way to get higher returns on investment because getting visitors is not enough; you need to keep them on your website to sell your product.
When working on a search engine optimization campaign it's important to throw our egos out and work very hard. Ranking well for keywords that won't give a good return on investment is a waste since the whole point of SEO is to rank well for what the website is trying to sell. If you're not willing to wait at least six months to see any results from your seo campaign then you're not patient enough for seo. It's also very important to keep up with the SEO industry; the major search engines change constantly so if you want to get top rankings and keep them you need to be on top of this changing market.
Ahmed Omran is a Web Developer and SEO Consultant. He runs a blog about SEO & Website Design. For more information about his services visit Affordable SEO Services
Related Tags: seo, internet marketing, search engine optimization, search engine marketing, marketing campaigns, seo campaigns, seo success
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Genuine Ways To Promote A Website
Internet is overloaded with millions of websites on different topics and subjects, here being notice - Simple Ways To Promote Your Website
Website promotion is the conjunctive outcome of Business, Customers and Internet. The best web promo - Seopressor Review Wordpress Plugin
Yes, a different SEO tool that can do everything including washing your old dirty laundry and bring - Japanese Seo - Break Into The Lucrative Japanese Market
Are you looking to drive traffic to your website? Do you want to successfully cater to the Japanese - Search Engine Optimization: Constantly Changing
There are plenty of cheaters out there who find ways around just about everything Google sets up and - Local Seo - What It Is & How To Use It Successfully In Your Search Strategy
Local SEO. Do you really know what it is? It's a term you often hear thrown around at parties by guy - Overview Of Pay Per Click
Pay per Clicking (PPC) advertising is a form of online marketing that drives targeted leads to your - Use Blog Commenting Service For High Traffic
You must be visiting to internet in your day to day life, and must be coming across different types - Professional Link Building Services Improving Search Engine Ranking
If you have collected all the needed facts about link building and its services then definitely you' - Link Baiting And Link Building Techniques
Search engine optimization is a very vast field, it contains many terminologies and techniques. Link
Most viewed articles in this category:
- Google Adsense Best Ads Placement
There are lots of stratigies, and ways of thinking, and I guess all of them has been tried at some p - Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensur - Social Media Optimization Gives you Online Business That Extra Boost
Social media optimization is nothing but the various methods that are utilized for making a site eas - Google PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in the - Common Search Engine Optimization Misktakes and Solutions
7 Search Engine Optimization Mistakes and SolutionsTo many websites, webmasters discover that major - Search Engines Secrets - Easy To Follow
1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong k - Keywords and Keyword Density
One of the best ways to insure that your site is being properly designed is to insure that keyword d - How you Can Make Money With Google Adsense
Google adsense is an advertising program that can help you earn lots of money from advertising, if u - The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Ent - SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of the