Do Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?
Each year since 2000, real estate on-line house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Almost everyone no matter their age or their income.
Younger adult from 18 to 29 comprised the greatest population in searching for a new home - 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. And only 27% for baby boomers from 50 to 64 utilized the Internet to find that next place to live.
Income of potential house hunters compares similarly to age Those earning less than $30,000 a year comprised 43% of online seekers Those earning between $30,000 and $49,000 comprised 42%% of online seekers Those earning between $50,000 and $74,999 comprised 32% of online seekers Those earning more than $75,000 a year comprised 45% of online seekers
What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each home buyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.
With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.
Related Tags: realtor, strategic plan, strategic action plan, real estate agent, real estate marketing on line
Leanne Hoagland-Smith is a business coach who helps businesses to create executable strategic plans and the skills necessary to pull it off.
One quick question,if you could secure one new client or breakthrough that one roadbloack holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne Hoagland-Smith, a call at 219.759.5601 to experience incredible results.
Visit http://www.processspecialist.com/ and explore everything from free articles to connecting with Leanne.
P.S. If you are seeking an affordable speaker or need a business writer, I may be just the person to meet your need.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Qualifying Equals More Sales and More Income
In my experience in the new home sales industry and the opinion of the top producers across virtuall - Questions From Home Sellers
Home sellers have been contacting me about selling their homes with the question: "Should - Top 10 Reasons You Can Sell More Real Estate With A Podcast
A lucrative career in real estate used to mean shaking a lot of hands and praying for favorable mark - How Important is a Real Estate Appraisal?
A real estate appraisal is necessary any time you buy or sell any kind of real estate. The purpose - Window Treatments Can Help Sell Your Home - Let a Home Stager Show You How
New window treatments can make a world of difference when selling your home. They can add value and - Sell Land Contract Agreements for Cash To Professional Note Buyers
You can sell land contract agreements to a professional note buyer for a lump sum of money. Many peo - How To Prepare For An Open House
To further maximize exposure, your Realtor may recommend you hold one or two types of open houses as - Selling With A Real Estate Representative
Selecting a RealtorFinding the right real estate representative takes some time and care. A good pla - Home Selling Tips - Tips On Selling Your Own Home And Preparing Your Home For Sale
Top Ways to Boost Your Homes ValueSelling your home is a major life event; buyers and agents will co - Selling Your Home - Exterior Ideas
When listing your home for sale, it must be in the best shape possible. This may mean spending some
Most viewed articles in this category:
- Great Curb Appeal: Your First Line Of Defense For Selling Your Home
Trying to sell your home without "Great Curb Appeal" is an uphill struggle. Without pristine curb a - Dependable Recumbent Bicycle Dealers
Recumbent bikes place the cyclist in a laid-back, easy chair riding or reclined posture. Unlike conv - Prospecting for Real Estate Clients is Not a Short-term Activity
Have you ever mailed a prospecting letter to 100 or even 500 homeowners in your neighborhood, waited - Free Home Staging Tips that Make Your Home Sell Faster
A 2006 Chicago Tribune article cites a National Association of Realtors (NAR) study validating the i - Home Loan Finances
You can take a loan from banks or lending companies. Banks and such companies have their set criteri - Putting Your Best Foot Forward When Selling Your Home
As the real estate market cools off, it is important to focus on the fundamentals if you want to sel - Selling Your Gilbert Home in a Tough Market
Selling Your Gilbert Home When No One Is Making An OfferThis may seem like a terrible time to have y - Real Estate Market for Sellers in 2007
For much of this decade, sellers have sat in the cat seat when it comes to the real estate market. A - Staging, Selling Your Home For More Money
In the middle-of-the-road housing market, homes are remaining for sale longer than they did about on - Trying to Sell a Home with Little or No Equity
Many homeowners are sweating finances these days. For a variety of reason they are in over the head