Do Your Real Estate Marketing Efforts Reflect the 21st Century On Line Home Seekers?


by Leanne Hoagland-Smith - Date: 2007-01-02 - Word Count: 323 Share This!

Years ago, realtors channeled their marketing efforts to local newspapers, home magazines and billboards. Today's savvy potential real estate buyer is turning more and more to on-line than ever before according to Pew Internet recent report.

Each year since 2000, real estate on-line house hunting has increased from 27% in 2000 to 39% just 6 years later. Who is using 21st technology to find houses? Almost everyone no matter their age or their income.

Younger adult from 18 to 29 comprised the greatest population in searching for a new home - 51%. As age increases, Internet use decreases. For potential new homebuyers in the 30 to 49 age range only 43% used the Internet. And only 27% for baby boomers from 50 to 64 utilized the Internet to find that next place to live.

Income of potential house hunters compares similarly to age Those earning less than $30,000 a year comprised 43% of online seekers Those earning between $30,000 and $49,000 comprised 42%% of online seekers Those earning between $50,000 and $74,999 comprised 32% of online seekers Those earning more than $75,000 a year comprised 45% of online seekers

What these statistics reveal is that realtors of today had better invest in web sites that have been optimized to ensure high traffic. Also, given that people still want to conduct business with people, a high ranked web site alone will not secure you a sold or listed home. Your real estate agents must embrace a proven sales process especially given that each home buyer can be a repeat customer anywhere from 3 to 7 times over the course of their lifetimes.

With the New Year just starting, now is the time to run not walk to your strategic plan. Revisit your strategic action plan to ensure that your real estate on-line marketing goals are aligned to your other direct marketing goals and your sales goals. With these statistics consistently growing every year, you cannot afford to wait.


Related Tags: realtor, strategic plan, strategic action plan, real estate agent, real estate marketing on line

Leanne Hoagland-Smith is a business coach who helps businesses to create executable strategic plans and the skills necessary to pull it off.

One quick question,if you could secure one new client or breakthrough that one roadbloack holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne Hoagland-Smith, a call at 219.759.5601 to experience incredible results.

Visit http://www.processspecialist.com/ and explore everything from free articles to connecting with Leanne.

P.S. If you are seeking an affordable speaker or need a business writer, I may be just the person to meet your need.

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