Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine?
- Date: 2007-04-18 - Word Count: 553
Share This!
In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: "Should I publish a newsletter?" As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.
We have found ezines that work well for attracting new clients usually have these eight key ingredients:
1. A great name that defines the topic
2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action
6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement
You will notice that the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contributes to the overall effectiveness of a newsletter for growing your business.
First, are newsletters really necessary for a strong online marketing system?
Should You Publish an Ezine?
If you want to leverage the Internet and expand your reach to a global audience of prospects interested in your products and service, you need to regularly write and publish a newsletter. Deliver it via email and post it on your website or blog.
Most marketing experts agree that a prospect must hear from you multiple times (at least 7 to 10) before he or she develops a sense of comfort and trust to buy from or hire you. Online this is probably longer since you have to convince a prospect with your written word. Email, because it is so inexpensive and easy to deliver, is an obvious choice for stay-in-touch relationship marketing.
A newsletter, when well written with useful information will strengthen your credibility and build relationships with readers. However, email is not without frustrations and problems.
It has become more difficult to obtain opt-in confirmations for subscriptions because people are cautious of spam and inbox overload. Email deliverability can be problematic, with over-zealous spam filters stopping legitimate ezines. We are all experiencing information overload not to mention marketing-fatigue.
So, if you publish an ezine, do it right and do it smart. Only in rare cases should you not include an ezine as part of your online marketing: if you can't write; you don't want to expand your business and grow a list of qualified leads; you have a strong referral source in place and do not need new prospects; and you have enough business already.
Having a blog is not a reason to stop publishing an ezine. The two have different styles, and are delivered to readers in different ways. We recommend doing both and linking and referring to both.
Having an ezine that your website and blog visitors can subscribe to is an important way to build a list of qualified leads. When people are interested in learning more about your business, you have an opportunity to inform, educate and inspire them. They are on their way to becoming clients.
For more leading edge ezine tips go to www.coachezines.com . To learn more about how to create and publish great ezines, go to www.ezinepublishingsystem.com . Patsi Krakoff, Psy. D. is a retired psychologist with over 7 years experience marketing online. Denise Wakeman has been marketing online since 1996. Between them, they write on 10 blogs and publish two newsletters, including www.SavvyeBizTips.com .
We have found ezines that work well for attracting new clients usually have these eight key ingredients:
1. A great name that defines the topic
2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action
6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement
You will notice that the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contributes to the overall effectiveness of a newsletter for growing your business.
First, are newsletters really necessary for a strong online marketing system?
Should You Publish an Ezine?
If you want to leverage the Internet and expand your reach to a global audience of prospects interested in your products and service, you need to regularly write and publish a newsletter. Deliver it via email and post it on your website or blog.
Most marketing experts agree that a prospect must hear from you multiple times (at least 7 to 10) before he or she develops a sense of comfort and trust to buy from or hire you. Online this is probably longer since you have to convince a prospect with your written word. Email, because it is so inexpensive and easy to deliver, is an obvious choice for stay-in-touch relationship marketing.
A newsletter, when well written with useful information will strengthen your credibility and build relationships with readers. However, email is not without frustrations and problems.
It has become more difficult to obtain opt-in confirmations for subscriptions because people are cautious of spam and inbox overload. Email deliverability can be problematic, with over-zealous spam filters stopping legitimate ezines. We are all experiencing information overload not to mention marketing-fatigue.
So, if you publish an ezine, do it right and do it smart. Only in rare cases should you not include an ezine as part of your online marketing: if you can't write; you don't want to expand your business and grow a list of qualified leads; you have a strong referral source in place and do not need new prospects; and you have enough business already.
Having a blog is not a reason to stop publishing an ezine. The two have different styles, and are delivered to readers in different ways. We recommend doing both and linking and referring to both.
Having an ezine that your website and blog visitors can subscribe to is an important way to build a list of qualified leads. When people are interested in learning more about your business, you have an opportunity to inform, educate and inspire them. They are on their way to becoming clients.
For more leading edge ezine tips go to www.coachezines.com . To learn more about how to create and publish great ezines, go to www.ezinepublishingsystem.com . Patsi Krakoff, Psy. D. is a retired psychologist with over 7 years experience marketing online. Denise Wakeman has been marketing online since 1996. Between them, they write on 10 blogs and publish two newsletters, including www.SavvyeBizTips.com .
Related Tags: writing, marketing, internet, web marketing, blog, online marketing, newsletter, publishing, ezines, ezine publishing, electronic newsletter, ebiz
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Dating Articles - 3 failureproof mind powerplay that will work on your ex; before your ex knows it,he/she will come r
You should make your ex realize that he made a big mistake breaking up with you by serving him the s - Family & Parenting, Can You Even Trust Your Own Family?
My brother Joachim is down from Chicago to defrost for about a week until he goes back to the - Website Promotion, What You MUST Understand About Your Web Numbers
Six years ago, when I first started selling online, I focused on doing what I did best: generati - Current Affairs, Dalai Lama Reiterated Non-Violence Stance To China
The red - robed monk officially expressed frustration at China's refusal to talk with the exiled - 7 Easy Ways to Ease Ezine Writer's Block?
If you publish an ezine regularly, inevitably there are times when you get stuck and can't qui - Cyclone Sidr hits Bangladesh
A cyclone killed 242 people and left much of southern Bangladesh cut off from the rest of the - Why Use Private Label Articles For Ezines
Putting together content for your Ezine or Newsletter would seem for many to be a long drawn o - Discover the Easy Way to Writing Articles that Get Results
I shouldn't be telling you this but writing articles are easy, once you know the formula. I gu - How to apply for your Newsletter Editor's License? By Michael Green
For many people Newsletter or Ezine creation is shrouded inabsolute mystery.How do I know?Well - Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers. By Michae
One exciting feature of newsletters - frequently overlookedby their editors - is the ability t
Most viewed articles in this category:
- It's time for a Change
It's Time for a Decision As a dependent corporate employee, you have absolutely no control over ho - Rewards then who publish your article
Information about article marketing and importantness of article to make traffic on your website - Should Freelance Writers Have a Minimum Wage?
With election season here, raising the minimum wage is a hot topic. This got me to thinking about fr - Recent Laws Affect Student Loan Consolidation
Recent Laws Affect Student Loan Consolidation Legislation recently passed is expected to turn the - 8 Reasons Why Ezines Are Here to Stay
It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines - Real Businesses Send Spam, Too!
Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the - CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS
CONTINUING EDUCATION HELPS MEETING THE PATIENTS' NEEDS By Dr. Muhammad Imran Yousuf Lect - Delphi Technique
The Delphi Technique By Dr. Muhammad Imran Yousuf Lecturer, Division of Continui - GIVING DISTRESSED STUDENTS A FEELING OF SAFETY AND SECURITY
GIVING DISTRESSED STUDENTS A FEELING OF SAFETY AND SECURITYByDr. Muhammad Imran YousufLecturerDiv - How to Win Friends, then Make Money On-line
Feel free to use this article in your E-zine, or on your web site,as long as you use it unchanged