Copyright 2006 Stephen Wright

As internet marketers, we are continually looking for was to maximize traffic to our respective websites. The methods we use vary from paid advertising, pay-per-click opportunities, writing articles, banner and classified ads, etc. Additionally, we follow as closely as possible the methods to improve our overall search engine optimization criteria. But is that enough? Often times, "no it is not" is the sad but simple answer. What other ways then are there? We have a great looking website, doing all the (w)right things, but they still do not come to your site.

One of the most commonly overlooked techniques for increasing web traffic is having a website domain name that closely matches our niche market, while being easy and associated with the market we are trying to get to the top in.

For many, expiring and expired domains are the answer. According to Google, in excessive of 3 million clicks or url hits to targeted traffic are lost or receive website not found errors on a daily basis. This common occurrence happens for a number of reasons, ranging from simple neglect by the owners to abandonment due to poor performance, lost interest, and the list goes on and on. To look at some of the traffic information about these sites, some were never started, while others received respectable traffic, sales and revenue. All of which have been abandoned.

The opportunity exists to acquire these sites, single sites or in bulk at a fraction of what it might cost you otherwise. Think of it, being able to start up a site that already have traffic, reciprocal and one-way links to it, targeted clients, all under new management - that's you!

As a secondary activity there is a lucrative market on the internet (some through eBay) for auctions specializing in resale of domain names (some expired, some not). When you have a chance, do a search of domain auctions. You will be surprised at what some of the highly sought after web domains are selling for. Many are beginning to see these as investments. And the great part, many of these can be obtained for future use or for resale potential with merely the cost of registration, which can be very inexpensive ($5-$15 dollar range).

The list of possibilities is endless, with thousands more expiring each and every day. With a little bit of background research to investigate the previous use of the website and traffic information where available, you could find yourself with a lucrative niche with additional revenues before you know it.


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Stephen Wright is President & CEO of InternetMarketingUSA.com
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