Sometimes it cracks me up how people will advertise every last detail of their network marketing business opportunity, all the way down to the molecular structure of their products--but the only thing you know about the person doing the advertising is their name, phone number and e-mail address--and that's if you're lucky!

The fact is prospects usually care more about the person presenting the product than they care about the product itself. When I was starting in network marketing I wanted to know if the person behind the ad or the webpage was somebody likeable and worth working with. My main question was could they help me succeed in my business?

Most people looking into network marketing businesses are thinking the same thing. That's why the number one reason someone will join your team is you--how you act, what you say and who you are--not your product or service.

Ask yourself this: Are you someone worth following?
Do you have passion?
Do you have vision?
Do you have an objective (other than "make more money")?
Are you constantly improving yourself?
Are you open to learning new skills and enhancing your current skills?
Can you mentor others?

If you feel like you might be lacking in any of these qualities, are these areas you're willing to make an effort to improve? If so (and you actually make those improvements), that is a characteristic of a leader.

Success in network marketing isn't just about how many products you sell. And it's not only about how many people you recruit--it's about how many people you help raise up to a higher level than where they were before you met them.

The surprising truth is that long-term network marketing success is largely based on how many leaders you find and develop, more than on how many products you personally sell.

At their core, all super-successful network marketers are great trainers. Likewise, most great network marketing trainers have constantly growing network marketing businesses--and that's not a coincidence!

For instance, did you know that Tom "Big Al" Schreiter, one of the greatest network marketing trainers of all time, has his own network marketing company? (Ask me what it is sometime and I'll tell you.)

He never mentions his company in any of his training materials but I'll bet he has people out of the blue joining his team regularly because he is well-recognized as a friendly, sincere, knowledgeable network marketing leader who people want to work with.

Big Al, Dani Johnson, Mike Dillard and other network marketing trainers have mastered the art of having a constant stream of fresh prospects coming to them, asking how to join their business. They aren't in the situation that 99% of all network marketers find themselves in: desperately looking in all the wrong places to find someone, anyone, who might be interested in joining their team.

The trick to attracting leaders is YOU must be a leader. You need to get trained by those more successful than you, put those lessons into action, learn from your mistakes and pass on your new knowledge to others.

Think about the type of leader you want to attract: passionate about the products with a never-ending stream of eager prospects and happy customers--and BE that leader. By being the leader you want to attract you will naturally attract those who aspire to be leaders, too.