Increase Your Sticker's Competitive Advantage


by Kaitlyn Miller - Date: 2010-03-24 - Word Count: 484 Share This!

While competition in sticker printing won't exactly be as tough as other market environments, it is still something you might want to look out for when you print stickers for promotions. In this guide, I will help you increase your sticker printing's competitive advantage with a few simple techniques and moves. Let us start with the most crucial, the color sticker's image.

• Use better and more eye catching images - Images on stickers are of course one of the prime elements that "catch people's eyes". To increase the competitiveness of your color stickers, the images must really be good and interesting. It must be in high resolution so that it does not look fuzzy while at the same time it must look impressive enough to the reader. Take original photographs or create original graphics for your sticker printing so that it is always something new to people and expand the limits of your imagination to make it look as great as possible. Pull out all the stops with this one and you should have a big lead with your color stickers.

• Printing text that are more noticeable - Besides the development of the image, the text itself must be tweaked to be more noticeable. First, you should always remember to use font styles that are clear, large and easily understandable. Since stickers must be seen from afar, this is important since you would want people to be able to read those immediately.

Moreover, you should also consider using the appropriate colors and design techniques that make the design of the text look clearer. Using bright colors, glows, shadows and even color strokes can easily improve the look of the text to make it more noticeable. As long as the text is easily seen from afar and people can easily be attracted to it, you should be doing the right thing.

• Minding the printing quality - Finally, on the physical side of the board, the sticker must be made of good quality materials to make it look better and more impressive. Most people respect any kind of printed material or sticker as long as it looks like it is made good. There must be no tears or folds in the sticker, and the overall material should look glossy and smooth. Water and dirt must not easily stick to the sticker while the colors and inks must always be intact when assaulted with moisture.

So it is important that you hire a good sticker printing company that uses all the important materials and techniques to make a sticker tough while at the same time looking good. This will be the final touch for a good color sticker that is competitive and professional looking.

Great! Hopefully this helps a lot with your sticker printing. Don't worry, with the right image, the right text design and the right printing quality you should be really be fighting on equal footing with your rivals. Good Luck!

Related Tags: sticker printing, print stickers

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