With the advancement in technology, it is very much feasible nowadays to transfer video content to other wireless devices like television, wireless laptops, wireless PDAs and mobile phones. Nowadays phones are being marketed as PDAs. These PDAs offers wireless email feature which is used by some consumers to access net when they are away from office or home. Other consumers download video recordings or music from personal computers for entertainment from this feature.

There are several definitions for TV mobile, according to most of the literatures: it is a mobile device on which audiovisual content can be transmitted and has a small screen. According to its enthusiastic fans and bureaucrats, mobile television is an amazing invention. It will give a new meaning to the consumer's experience of television and audiovisual services.

TV Mobile will provide opportunity to viewers to view any content anywhere and at anytime. It is at the juncture of new social trends, finer quality and swift access of media content. It is poised to transform into next generation consumer technologies. It is also at the edge of becoming highly valued and innovative services. According to a market analysis, by 2011 it could provide a market of between €7 billion and €20 billion with a reach of between 200 million and 500 million clientele world over.

Above expectations gave rise to sizeable investment by content providers and network operators. Results of such investment have not been very encouraging which resulted in the withdrawal of some prominent players.

According to market analysts, adult content will be the main driving force in creating demand for 3G or third generation mobile services. According to these market watchers mobile video market will be of US$22 billion market by 2010.

Market enthusiasm suggests that internet fridge or broadband over powerline (BPL) is bound to achieve considerable market share. Though, presently it is confronting some business troubles - challenged by some TV mobile service provider and by erstwhile miniature television receivers.

This has compelled some observers to put forward following arguments:

a) According to them most of the people are not willing to watch plenty of video on the small screen.

b) MTV, the most useful model for mobile television shows news, sports clips etc instead of transmitting the Cries and Whispers, Seventh Seal or Gone with the Wind.

c) The market of mobile TV is focused on naughty screensavers for the lads instead of comprehensive high resolution performances.

Transmission of audiovisual messages or contents in a mobile television can take place in various ways, such as:
a) Live broadcast of the content
b) Transmission of content according to time slot.
c) Transmission of content according to content.

Analysts have differentiated between unicast (‘one to one') and broadcast (‘one to many') mobile TV services that are viewed as they are transmitted or downloaded to a specific device for later watching.