Ways to Enhance Your Logo Appearance Through Custom Printing
Sure, a mascot helps promote a company and actually increases brand name retention. But on paper, especially with letterheads and business cards, you will need more than a mascot to represent your company. Creating a logo is a great way to add impressive packaging to your company with a few tricks from custom printing.
Aside from having a "corporate ID", it enhances product and service association with your company name. That is, if you have an effective logo. To obtain one, it is not just the aspect of concept design that you can tap. How it actually appears on print can add a 'wow' factor. This is feasible through custom-finishing jobs and options.
This involves playing with printing methods for your letterheads, business cards, brochures and such. These include the use of metallic and fluorescent inks, foil stamping, thermography, embossing and debossing among many others.
Prior to printing your logo
Before proceeding to this task, there are some factors that you have to check with the design of your logo first.
Make sure that it is simple. Avoid an overwhelming design that might make people miss out the point of your logo. In the same manner, don't make it too flat and dull.
Keep the font easy to read. If you don't, expect minimal response to your product or service. Be careful with the colors you choose. Make sure that the color of your letters has a sharp contrast with the color of the background or graphics. Even the color can become a key identifier of your logo. Case in point are famous establishments which has registered patent on logos and colors as well.
After achieving a good design, you can utilize different ways in which you can further maximize the appeal of your logo.
Several ways to present your logo
- Using metallic and fluorescent inks
Give your letters and graphics a unique sheen or a strong contrast using metallic and fluorescent inks, respectively.
For metallic inks, common colors include gold, silver, bronze, copper and nickel. Pealized inks or tones are also popular. These can possess bright colors with a distinct shimmer or glitter and ranges from white, soft blues and so on.
Fluorescent inks, on one hand, can range from reds, pink, yellows, oranges and green for truly eye-catching colors.
- Foil stamping
Foil stamping can also give your logo sheen but a more intense one. Aside from that, it creates a rick and smooth surface on your design. It's a tactile treat for the senses. It easily comes in gold or silver and other metallic colors.
- Thermography
Thermography produces raised inks with a distinctive gloss. Its somewhat gelatinous appearance quickly adds character to any print output. Single color logo designs can surely benefit from this custom printing method. It'll easy let your brand name or logo surface from other details.
- Embossing and debossing
Add a new dimension to your design. Through embossing, you can achieve an elevated design. This method registers a convex image to an almost 3-D like effect. On the other hand, debossing creates a concave effect, giving a recess mark on the paper.
Blind embossing is done when it doesn't pattern itself out after an ink design, logo or letters.
Impress clients and make rivals envious with the countless combinations that are possible through custom printing. Bring your logo to life and be famous for it - all through your imagination and these printing options.
Related Tags: custom printing
The author is a very energetic person. She loves to play badminton and volleyball. She likes taking care of dogs. She is an outgoing person. She always wants to have fun in everything she does.
Please visit our website CUSTOM PRINTING
for further information. Or copy and paste the link http://www.colorprintingwholesale.com/custom_printing.html.
Color Printing Wholesale
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your