Is Amazon taking on Google?
Amazon's new program called Context Links is very similar to Google's adsense program in that webmasters place a bit of code on their website, amazon spiders the page to understand the content, then displays advertisements for products that are relevant.
This could be a program that gives Google a very serious run for their money for two very simple yet important reasons.
The first reason is that the new Amazon Context Links program takes at least one click away from the process of purchasing something. What do I mean by this? I mean that one of the most important rules of Internet marketing is getting your customer to exactly what he or she wants in as few clicks as possible. With google adsense a web visitor clicks on an ad which takes them to the site that will sell the product. That's one click! But with Amazon when you click on a context link you are taken directly to a shopping cart! Voila, does it get much easier than that? That is a very streamlined purchasing process and at least one click less than the google process.
The second reason is that of business intelligence. Amazon has amassed a substantial amount of information about people, what they like, and what they purchase. And they have leveraged this information very smartly by understanding the concept of "If a person likes this they will probably like that too." You see a good example of this every time you go to the Amazon.com main page. It is stuffed with personalized items that are recommended to you based on what you have looked at or purchased in the past. This is an extraordinary intelligence tool that has the potential to make Amazon a player in the contextual advertisement arena.
Where could it go wrong? Knowing what people like and knowing that "if a person likes this they might like that" might not translate well into the contextual advertisement arena because webmasters are putting content on their pages and not products. So Amazon has to interpret that content and make the right recommendations. And that is quite a different ball of wax. A ball of wax that google has mastered.
The contextual advertisment market is a market that google created and changed the Internet with. It will be interesting to see how Amazon fares with it now that they have thrown their hat into that multi-billion dollar arena.
Source: Free Articles from ArticlesFactory.com
Related Tags: google, amazon, on, is, taking
For more interesting insights into being a creative webmaster and making your website work for you visit the authors site at: The Creative Webmaster
If you are a beginner webmaster check out the authors totally free tutorials at: Earning Money with your small website
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Using Keywords Effectively For an SEO Campaign
Keyword research is one of the most crucial parts of an SEO campaign. If you end up choosing the wro - Search Engine Optimization Copywriting Tips
SEO copywriting is not as technical as it sounds but is different from traditional copywriting for t - 3 Tips to Make Money Using Videos
For the last five years video has been a real success in the internet. Now you can find video in alm - Is Social Media Networking Your Next Strategy For Your Online Marketing?
When you try to work on online promotion and online marketing, social media especially social media - Submitting a URL of Your Website
People who make a website usually do research on how to improve not only the quality of their websit - 5 Bad Habits of Article Marketing
There are many ways to advertise your company but having a highly ranked website is the best. Most p - Facts About SEO Services Company
SEO services companies are becoming very popular in the internet marketing world but there are some - 4 Ways Search Engine Optimization Can Be So Powerful
Whether you are an affiliate marketer, small businessman or a large organization, your first step wh - A List of 3 Options For Internet Business
The trend of making money through online business has become trendy now a day. People are shifting t - Getting the Best Affiliate Products For Your Site
Making money online was never so difficult before. There are numerous ways through which you can mak
Most viewed articles in this category:
- The Revolutionized Ebay Etailsolution Software
With the help of eBay, the auction business has received a new meaning. With the help of the many eB - Internet Millions - by Ryan Orrell - Honest Review
REVIEW: "Internet Millions", by Ryan Orrell, is a refreshing new kind of internet marketing e-bo - A Google Adsense Addiction
54% of all Google Adsense publishers admit addiction to click income. A recent online study conducte - Lead Generation for Top Residual Income
At the heart of any good residual income business is a person who knows how to generate leads. Lead - Make Money With Information Ebook Products: The Other End
I don't like thinking of myself as the kind of person that has made it rich on the internet, but in - Repeat Business Equals a Residual Income Stream
Residual income comes from other people reacting to a single action by the business owner. What bet - The NFL & United Way
There are many ways that NFL players help with the United Way. First of all, they donate a lot of th - Seo - Making Money Writing Seo Reviews
If you are a reviewer or critic you are likely to find work writing reviews of products and services - Understanding Perfume Types
Understanding the various varieties of perfume can help to cut through the difficulty in selecting a - Ecommerce Basics: Three Things To Avoid
When you decide to put your ecommerce website together there are a few mistakes that are easy to mak