The 5 Reasons For The LG Chocolate's Success
Marketing
Design
The Envy Factor
Multimedia Phone
The Name
Let's face it, from a marketing stand point; LG's decision to name the phone Chocolate was sheer genius. The name alone evokes instant appeal, as so many relate chocolate with a nice, happy and sweet feeling. That's exactly what the LG chocolate achieves. The name makes for something that is desired and wanted and this resulted in people desiring the phone even before it was released.
Marketing
The marketing of the LG chocolate was one of the major reasons the phone became some popular. Madison Avenue made sure that every person knew about the LG Chocolate mobile phone. They also did a great job in creating the perception that consumers needed to have the phone. This was done with a tremendous marketing campaign. The backdrop was nothing else but advertising the Chocolate mobile phone with chocolate. People love chocolate and by pairing the two it was a win win situation. There was a subconscious attraction to the phone due to peoples overwhelming love for the dark piece of heaven. The marketing was stepped up in December 2006 when pop artist Christina Aguilera's catchy song 'Candy Man' was used to promote the new chocolate phone colors white, mint green and cherry red. Using a pop artist with such a huge fan base along with a song that matched the phones overall selling point was a match made in heaven.
The Design
When the LG Chocolate mobile phone was released its design was that of a black chocolate candy bar. Its shape, color and overall look represented its name. Throw in the red touch sensitive buttons that contrasted the shiny piano black finish and you ladies and gentlemen got yourself a winner. Seeing the phone evoked the words sexy, sleek and seductive. That was a hit especially with consumers who love to feel trendy and those who oozed sophistication.
The Envy Factor
"Wow, what phone is that?" "Where did you get that phone?" "I want one like that". Those were sure fire phrases that LG Chocolate owners heard the first time someone saw their phone. This would inevitably lead to what is known as the envy factor. You see the phone, you like it and you have to have it.
Multimedia Phone
As lame as it sounds, the fact that the phone could double as an mp3 player was a big selling point of the LG Chocolate for many people. In this day and age everyone wants a device that serves more than one function and the LG Chocolate mobile phone does just that. You are able to listen to your music once you have finished your phone call and this is all incorporated into one device. There is no need to carry a separate mp3 player or phone; everything is right there in one little minute sexy looking device.
Related Tags: lg chocolate mobile phone, 5 reasons for lg chocolcate success
James Dalton is an author and webmaster of the popular website I Luv My Chocolate. You can find reviews for the LG Chocolate mobile phone and other articles at http://www.iluvmychocolate.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Better Way To Shop For Used And New Laptops or Notebook Computers?
Is there a better way to shop for a laptop or a notebook computer apart from physically going to a c - What To Look For In A Cheap Notebook Computer
The most important component to your notebook computer is the processor or CPU. There really are on - 'Connectivity' at its Best With HTC TyTN Smartphone
Nowadays, mobile phones are not just for having a chat. Last couple of years has witnessed the usher - From Red to Green: Are Hot Notebooks Cool?
Much like the first Americans who experienced nuclear power, or a TV set in their home, the health r - Sony Ericsson K550i - More Than One Trick Up Its Sleeve
The Sony Ericsson K550i is a digital camera phone with Bluetooth technology. The digital camera can - Do You Know About Blue-Thooth?
Blue tooth is initially conceived by Ericsson. The five founding members of the Bluetooth SIG are Er - Common Causes of Battery Failure - Part 1
All batteries will ultimately fail, stop working, and cease to operate, and or otherwise end their u - Dissecting A Smart Battery - Part 3
What makes a smart battery "smart"? What technology is contained within the batter of my pda for exa - A Brief History of Mobile Computing
The fascinating world of mobile computing has only been around since the 1990s. Since then, devices - Dissecting A Smart Battery - Part 1
Smart Batteries - they are used in PDAs, MP3s, MP4s, Laptops, Cell Phones, Smartphones, DVD players,
Most viewed articles in this category:
- Sony Vaio Fx Laptop Disassembly
Laptop Disassembly and Processor replacement steps. All this operation require all your attention an - How to Copy Audio Books to your MP3 Player?
There's no denying what a perfect combination audio book technology and the introduction of MP3 port - How to Choose a Business laptop
In today's scenario, more people have jobs that require them to be mobile some times of the week if - Municipal WiFi - A Free Public Utility
Municipal WiFi networks ("MuniNets") are city-wide 802.11x (b,e,g,n) (wireless) mesh networks that c - Implementing Number Portability In Mobile Communication
a)OFF-SWITCH SOLUTIONS There could be two ways to access the database, using the All-Call-Query, or - Contract Mobile Phone Deal - Making Communication Simple
It is a dream for all to purchase an elegant mobile phone with loaded features. But the fact is that - Shipping Your Computer: You Have Choices
These Pelican Cases mean business for those looking for affordable high quality laptop computer case - Personal Digital Assistants: The Size Consideration
When buying a new PDA or any other handheld device, one of the first things you need to consider is - Telecommuting Safely for Better Business
Imagine lounging in your most comfortable outfit, sipping on home-made chicken soup and enjoying the - Palm Or Pocket Pc For Scanning Your Car Computer
Did you know that you can use your Palm or Pocket PC PDA to scan your car computer? Also, you need