Why Hospital, Clinics, And Medical Offices Need To Use Promotional Products
- Date: 2008-10-22 - Word Count: 424
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New Patients Won't Just Meander Into Your Office.
The Health Care Industry today is just as competitive as any other business, and patients are becoming more cautious and involved with their health care and have started making decisions on their own. Obviously they aren't going to be too picky where they go if they are having a heart attack...they'll let the paramedics decide...but when it comes to everyday, routine procedures they may have the option to elect where they go. How will they decide if they are going to pick your office or your someone else's? No doubt they will pick someplace with which they are familiar. Here is where direct-mail and promotional products come into play.
Getting Their Attention.
It's human nature to select someone or something because you are comfortable with it, right? That trait begins when you are a baby. Babies don't like being held by strange people. Once that 'stranger' is around long enough and the baby sees him enough, he ceases being a stranger and the infant doesn't fuss when he picks him up. It works the same way with older folks. If someone is regularly being exposed to a company or business, whether they drive by it daily or see an advertisement or hear about it from a friend, they begin to feel familiar enough with it to patronize it. There have been many studies that confirm that phenomenon.
Here's How It Works.
A direct-mail campaign is a perfect way to make hundreds or thousands of people familiar with your office. An ideal product is a mailer with a promotional refrigerator type magnet glued to it. The most popular product is called "magna-peel." Do a Google search for magna-peel and look for a business that provides health care promotional products to see some examples. The recipient peels off the refrigerator magnet from the mailer. The magnet has the company information as well as a calendar or other handy data. These don't get tossed in the trash like most conventional paper mailers. Instead they find their way to a popular spot in the kitchen or office, where it is viewed by everyone on a daily basis. The more people see it...the more comfortable they become with the business, remember?
Yes, They Do Work Well!
That's you want, too, right? When it comes time for the person to pick a dentist, doctor, chiropractor or other health care specialist, they're going to think of your office right off since it has been etched into their minds by all the times they have seen the product on their refrigerator.
The Health Care Industry today is just as competitive as any other business, and patients are becoming more cautious and involved with their health care and have started making decisions on their own. Obviously they aren't going to be too picky where they go if they are having a heart attack...they'll let the paramedics decide...but when it comes to everyday, routine procedures they may have the option to elect where they go. How will they decide if they are going to pick your office or your someone else's? No doubt they will pick someplace with which they are familiar. Here is where direct-mail and promotional products come into play.
Getting Their Attention.
It's human nature to select someone or something because you are comfortable with it, right? That trait begins when you are a baby. Babies don't like being held by strange people. Once that 'stranger' is around long enough and the baby sees him enough, he ceases being a stranger and the infant doesn't fuss when he picks him up. It works the same way with older folks. If someone is regularly being exposed to a company or business, whether they drive by it daily or see an advertisement or hear about it from a friend, they begin to feel familiar enough with it to patronize it. There have been many studies that confirm that phenomenon.
Here's How It Works.
A direct-mail campaign is a perfect way to make hundreds or thousands of people familiar with your office. An ideal product is a mailer with a promotional refrigerator type magnet glued to it. The most popular product is called "magna-peel." Do a Google search for magna-peel and look for a business that provides health care promotional products to see some examples. The recipient peels off the refrigerator magnet from the mailer. The magnet has the company information as well as a calendar or other handy data. These don't get tossed in the trash like most conventional paper mailers. Instead they find their way to a popular spot in the kitchen or office, where it is viewed by everyone on a daily basis. The more people see it...the more comfortable they become with the business, remember?
Yes, They Do Work Well!
That's you want, too, right? When it comes time for the person to pick a dentist, doctor, chiropractor or other health care specialist, they're going to think of your office right off since it has been etched into their minds by all the times they have seen the product on their refrigerator.
Related Tags: health care, direct mail, hospital, magnets, doctor, chiropractor, pharmacy, promotional products, dentist, promotional, pharmacist
Robert works for Magnet Source, a supplier of top quality magnetic promotional calendars and business. He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons. Your Article Search Directory : Find in Articles
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