How and why you should think like a tabloid writer...
Thinking Like A Tabloid Writer
If you want your phone to ring and your tills to ding, your advertising must get peoples attention!
Every single day people are inundated with advertising from thousands of places. If you want yours to get noticed - it had better be different.
One recent number I saw showed that people see more advertisements in 4 hours than they used to see in an entire 30 day span - and this stratospheric jump has only happened in the past 10 years!
Here is a simple five-step formula for every piece of advertising you run to promote your business:
1. Get their attention in a very bold way.
2. Arouse their emotions and their interest.
3. Tell them an interesting story in a believable way.
4. Offer them an incentive to take action - right NOW.
5. Ask them to take action immediately and make it easy to do so without too many choices.
Most people are unaware that the success of your advertising is completely dependent on one single component - your headline.
A strong, benefit packed headline holds 80 - 90% of the success of your advertising. If you do not get their attention with a headline they will not read anything else.
Look at the National Enquirer, People, The Star etc. those magazines sell so well because of the headlines on the cover (and they do - more than the top 3 business newspapers and magazines combined!)
The people who write those headlines make upwards of one million dollars per year to write the most exciting, appealing, emotion stirring headlines possible. And their best headlines, sell millions of copies of those newspapers every single week.
Think like a tabloid writer - is there anything you can say about your business or products that would make people stop in a grocery lineup to read your advertising?
If so, use it!
People do not buy on logic, they buy based on emotions.
You must ask them to take action with every piece of marketing material - offer them an incentive to phone you today, or get a free report from your web site, or fax in a coupon for a special incentive.
The key is to make it worth their while and to ask them to do it right now.
Also, do not ask them to do 3 different things at once - we mere humans are not that complex and can only handle one thing at a time!
Related Tags: small business, marketing, advertising, copywriting, lead generation, direct marketing, direct mail, unique marketing, creative ideas
Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. He is a very sought after marketer and advertising specialist who has helped launch some of the world's most profitable marketing systems. For more info visit White's site at http://www.SmallBusinessCopywriter.com or sign up for his Free Cash Flow Surge Newsletter at http://www.CashFlowSurges.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- 10 Mistakes to Avoid When Writing an Article
Here are 10 mistakes that writers tend to make when writing articles for newsletters or magazines. K - Invigorate Your Healthcare Writing With Words That Are Short, Sweet, And Full of Energy
There are certain kinds of phrasing and word choice, especially in official statements, that can soa - The Case For Customizing Content
You have to consider every angle when you are writing. There are lots of rules to follow and tips to - Writing Strategies For Creating Viral Content
For anybody involved in content marketing the need to develop writing strategies that will produce t - Three Key Ways a Writing Coach Can Improve Your College Admission Essay
In an article entitled "Writing The Essay: Sound Advice from an Expert", Parke Muth, Senior Assistan - Acquiring A Fantastic Proxy - Proxy List
A proxy or proxy server is applied for both effortless obtain to your certain useful resource like a - Turnkey Sites & Website Templates - A Comparison
I'm constantly finding emails soon after a person buys a offer of Site Desing templates. Some men an - Standard Manual For Laptop Or Computer Elements & Software
For many people today, computer system sections plus the innards of the computer system are anything - Different Kinds Of Cameras Can Be Used For Webcams
There are many physical components that make the technology of the PC camera webcam work. The import - What Can Pc Camera Webcam Bring To Us And How It Works?
The PC camera webcam can be used in a wide range of aspects. Such as personal "Big Brother" style di
Most viewed articles in this category:
- Don't Put Off Writing that Book!
If writing that book you've always had in mind tops your list of resolutions or regrets, hiring a wr - How To Write A Better Press Release
A press release is the most effective way to generate free publicity for your business or organizati - Writing on the Hoof
Finding inspiration when you are writing is often a haphazard affair. When you are physically ready - Focus On Nigeria
Focus on Nigeria Nigеria is a natural gas and oil rich country that is bordеrеd b - How to Write Great Dialogue in Your Book
Dialogue isn't so much read as it is heard by the reader. The eyes see the words on the page, the b - Women SUV Driver from www.thefrap.com
Why do so many women drive around in the oversized SUV's, the Tahoe, Excursion, Escalade - How To Write Good Articles
As a writer you may be ready to cash in on the need for web content. There is a lot of money that c - NEWS FLASH: Technical Communicator Saves World
I had a boss several years ago who was amused by my earnest and relentless preaching about the impor - Writers Resources
Writers use certain inherent talents to come up with their pieces of writing. However, they do need - Popular Articles
Articles are those that are available in plenty these days in the internet. The articles are written